Company information

Learn what we are all about.

Company facts

  • 80 million
  • 200+
  • 80
  • Certified B Corporation

Story

Welcome to WeTransfer

Whether it’s designing intuitive tools to get ideas on the move or building big, beautiful ads that don’t get in the way, WeTransfer has always looked at creativity a little differently.

Having made its name in the game of quick and simple file-sharing, WeTransfer has grown into an end-to-end suite of digital solutions with more than 74 million monthly active users in 190 countries. WeTransfer’s set of tools are specifically designed to enable creative professionals to inspire, conceive, share, and deliver their work. Collect is the go-to app people turn to for saving and sharing inspiration. Paste® is the collaborative presentation tool of choice for fast-moving teams. Paper® helps creative minds sketch, paint, and draw on iOS. And of course there’s the original file-sharing platform. The company celebrates and inspires its global creative community on WePresent, WeTransfer’s editorial platform to 4m monthly readers.

Mission

As WeTransfer continues to evolve, creativity remains at the heart of everything it does, inspiring the company’s mission to help bring ideas to life.

Values

Good ideas deserve good company and WeTransfer has built a business with empathy at its core. Bringing offline values–like trust and transparency–online, the organization has always been about people first, creativity second, and technology third.

As a certified B Corporation WeTransfer strives to use business as a force for good. Committing to a better internet and a better world for everyone, the company continuously supports issues like climate change, diversity, and mental health. In 2019, WeTransfer helped wipe out $30 million of medical debt for those in need, earning it a spot on Fast Company’s list of the 10 most innovative social good companies.

Commitment to the creative community

The majority of WeTransfer's users work as creatives, and it’s this global community the company exists to support.

WeTransfer believes creativity is the driving force behind humankind, and since the beginning it’s donated up to 30% of advertising real estate to raise awareness for artists, creative work, and the world’s most pressing issues. This has led to partnerships with artists and organizations like Björk, FKA twigs, Ryan McGinley, Solange, the Nelson Mandela Foundation, and the UN Development Program.

In 2016, WeTransfer helped launch the world’s first free Masters of the Arts in design thinking with the University of the Underground, as well as Worldwide FM, a global radio station run by legendary BBC broadcaster Gilles Peterson.

Products

WeTransfer to share ideas

WeTransfer is the simplest way to send big files around the world as well as a popular destination to discover world-class brands and emerging artists through award-winning full screen advertising. It’s free to use or there’s the option to go premium with WeTransfer Pro.

  • 80 million
  • ~2 billion
Paste® to shape ideas

Paste® is a Webby award-winning collaborative presentation tool with intelligent design features for modern, fast-moving teams. Paste is available on the web, iPad, and iPhone, with both a free and a premium offering.

Paper® to form ideas

Paper is an immersive sketching tool that helps people draw, paint, sketch, or collage, offering a large collection of creative prompts. The tool is available for iOS and is free to use, with the option to upgrade to Paper Pro.

Collect to inspire ideas

Designed for the creative professional, Collect makes it easy to save, organize, and share inspiration from across apps and platforms. It has both a free and a premium offering and is available for iOS, Android, and Mac.

WePresent

WePresent showcases the best in art, photography, music, and more, offering readers a fresh take on the magic and mystery of creative ideas. Championing diversity in everything it does, WePresent scours the globe for unexpected stories about creativity, from emerging young talent to renowned artists like Solange, Riz Ahmed, John Legend, Tyler Mitchell, Björk, FKA twigs, and Bernardine Evaristo.

Executive team

  • Gordon Willoughby
    Chief Executive Officer

    Gordon Willoughby is the Chief Executive Officer of the Company, a position he has held since January 2017. In 2018 Gordon led the acquisition of Paper® and Paste® from New-York based FiftyThree Inc., in 2019 he led a successful €35M series B raise and in 2020, led WeTransfer to become an officially certified B Corporation.

    Prior to WeTransfer Gordon spent over eight years at Amazon, holding a range of Director positions. From 2006 to 2008, Gordon was Vice President of European Operations and Customer Support at eBay.

    Before this, he was Managing Director at Cityspace, and from 1998 to 2003 served as Global Marketing & Content Sales Director at the Financial Times.

    He holds an MBA from INSEAD and an MA in Politics, Philosophy and Economics from the University of Oxford.

  • Melissa Nussbaum
    Chief Financial Officer

    Melissa Nussbaum is Chief Financial Officer of the Company. She joined as CFO in September 2020, having spent 7 years at King Digital Entertainment where she headed up the Finance function for the last 3 years and before that had a leading role during its IPO in 2014 and eventual sale to Activision Blizzard for $5.9bn.

    Before this, Melissa worked at PwC for over twelve years, serving as a Director working across its Audit, Risk, and Capital Markets departments in Belgium, France, Canada and the UK.

    Melissa is a Chartered Accountant and holds a degree in Commerce, Accounting and Finance from Concordia University in Canada.

  • Damian Bradfield
    Chief Creative Officer

    Damian Bradfield is Chief Creative Officer at the Company and co-founder. He joined in 2010 as Chief Strategy Officer, set up the US offices of WeTransfer and created WePresent. He was the co-founder of digital design studio, Present Plus, which WeTransfer acquired in 2015.

    Damian started his career at Stella McCartney before joining ad agencies AMV and later, J Walter Thompson

    Damian is a published author of a book titled ‘The Trust Manifesto’, which debates online privacy, trust and big data.

    He holds a degree from the London School of Economics and Political Science.

  • Gwen Burbidge
    Chief HR Officer

    Gwen Burbidge is Chief HR Officer of the Company, a position she has held since July 2020, having joined WeTransfer in 2019.

    Previously Gwen spent five years at Fortune 500 healthcare provider DaVita. Prior to this, Gwen was a talent consultant with Google focusing on HR and coaching. She also consulted for Xerox, and, before this, held roles at RELX Group, Excerpta Medica and Akzo Nobel Pharma.

    Gwen holds a Masters degree from Vrije Universiteit Amsterdam and is qualified from the Harvard Business School in Leading Change and Organisational Renewal.

  • Alexandar Vassilev
    Chief Product and Technology Officer

    Alexandar Vassilev is Chief Product and Technology Officer of the Company. He joined the Company in September 2020, and, prior to this, served as Chief Executive Officer and Managing Director of Joyn, a German entertainment streaming platform, from 2018.

    Before Joyn, Alexandar spent a decade at Google working on various monetisation products (including DoubleClick products and Adwords for Video), YouTube and Google Search.

    Alexandar holds a Master of Business Administration from Harvard Business School, alongside a CIS degree from Missouri Southern State University.

  • Natascha Chamuleau
    Chief Advertising Officer

    Natascha Chamuleau is Chief Advertising Officer of the Company, a position she has held since July 2020, having joined as Vice President of Sales in 2017.

    Before WeTransfer, Natascha spent three years at Facebook as Head of Sales and Client Solutions for Benelux and Central Europe.

    Prior to this, she worked in a variety of leadership roles including eBay Classified and Marktplaats, ranging from Sales to Growth and Product Innovation.

History

  1. Founder story
    WeTransfer is founded by Bas Beerens and Nalden in 2009 in Amsterdam as a simple way to send big files around the world, pioneering a non-intrusive form of advertising designed as big, full-screen wallpapers.

    Unlike many tech companies, WeTransfer is born out of design-driven businesses, including Oy, Bas Beerens’ design studio, and Present Plus, founded by Damian Bradfield and Nalden which is later acquired by WeTransfer.

    WeTransfer’s file-sharing tool was first created as a fix to the problem the founders faced, as designers and creatives, of being able to send large, design-heavy files over the internet, before it is marketed externally. From day one, the business prioritized user experience and making its tools frictionless and unobtrusive.

  2. Growth
    Within three months of launch, WeTransfer is already being used in 187 countries around the world.

    Damian Bradfield joins WeTransfer as Chief Strategic Officer and later becomes Chief Creative Officer.

  3. Launch of WeTransfer Plus
    WeTransfer Plus – a premium service for bigger files, extra storage, and personalization features - launches, giving users the ability to password-protect files.

  4. Profitability
    We reached the milestone of two million daily transfers and turned profitable.

  5. Series A
    WeTransfer raises a Series A funding round with Highland Europe investing $25 million. At this point, the company handles over a billion transfers annually – or 30 transfers per second.

  6. US expansion
    WeTransfer acquires the digital design and innovation studio Present Plus, originally co-founded by Damian Bradfield and WeTransfer co-founder Nalden.

    WeTransfer expands into the US, opening an office in Los Angeles and giving US students WeTransfer Plus for free.

    WeTransfer is named by Fast Company as one of the most innovative design companies in the world.

  7. Gordon appointed CEO
    Gordon Willoughby joins WeTransfer to become Chief Executive Officer leading the company on the next stage of its growth as Bas Beerens steps back from day-to-day operations and becomes Executive Chairman.

  8. New tools, Growth of US presence
    In 2018, WeTransfer adds two new tools to its portfolio by acquiring the popular creative apps Paper® and Paste®, expanding its presence in the United States to New York City.

    WeTransfer launches bespoke editorial platform WePresent to tell unexpected stories about creativity.

  9. Funding round
    We raised a Series B funding round with HPE Growth leading €35 million in an all-secondary round.

    Board composition
    Jonne de Leeuw, of HPE, replaced our co-founder, Nalden, on the Supervisory Board, joining Bas Beerens (Founder), Irena Goldenberg (Highland Europe) and Tony Zappalà (Highland Europe).

  10. B Corp certification
    WeTransfer becomes a certified B Corporation, verifying its track record of success in meeting the highest standards in balancing profit and purpose across social and environmental performance, transparency, governance, and accountability.

    Senior appointments
    Martha Lane Fox, co-founder of lastminute.com is appointed Chair of WeTransfer’s Supervisory Board.

    The company announces two key additions to its executive leadership team with the appointment of Melissa Nussbaum as Chief Financial Officer and Alexandar Vassilev as Chief Product and Technology Officer.

Supervisory board

Martha Lane Fox (Chair) co-founded lastminute.com and the charitable foundation, Antigone. Martha was appointed as a crossbench peer in the House of Lords and Chancellor of the Open University in 2014. She is also the founder of DotEveryone, a think tank focused on championing responsible technology. Martha sits on the Boards of Twitter and Chanel and is recognized globally for her services to the digital economy and charity.

Bas Beerens is the founder of WeTransfer. Also the founder of Oy Communications and WeMarket, Bas is currently a consultant for a wide range of companies and an active investor with the Dutch Founders Fund.

Irena Goldenberg is a co-founder and partner at Highland Europe, a growth-stage technology fund. Irena represents Highland Europe on the boards of eGym, Jampp, JUNIQE, Smartly.io, Supermetrics, WeTransfer and Wolt.

Erik Huggers is an independent member of the supervisory board with an extensive track record in scaling up subscription-based companies. As the former CEO of VEVO, Erik has in-depth expertise in digital media and online services.

Jonne de Leeuw is a partner at HPE Growth, who joined WeTransfer’s Board following a Series-B investment in 2019. Jonne brings in equity and active support to help accelerate the development of WeTransfer’s tools and significantly grow the user base.

Tony Zappalà is a partner at Highland Europe, who represents the company on the boards of WeTransfer, Contentsquare, Jellysmack and Zwift. Prior to joining Highland, Tony worked with Index Ventures, where he was part of the team which raised and invested in the firm’s first dedicated Growth fund.

Advisory board

Troy Carter

Troy is the founder and CEO of Q&A—a company that mixes music and technology to build integrated solutions for artists. Troy formerly served as the Global Head of Creator Services for Spotify. He was also the founder, chairman and CEO of Atom Factory. In 2017, he was named Entertainment Advisor to the Estate of Prince Rogers Nelson.

Troy rose to prominence in the music industry in the late 90s while nurturing the career of hip-hop sensation Eve. Since then he transformed Lady Gaga into a global pop phenomenon and managed the careers of John Legend, Lindsey Stirling, Meghan Trainor, and Charlie Puth.

His foray into the tech world resulted in the formation of Cross Culture Ventures. Early-stage investments include Uber, Lyft, Spotify, Warby Parker, and Gimlet Media. Troy joined WeTransfer’s board of advisors in 2016.

Gilles Peterson

Gilles is a well-known broadcaster, DJ, and record label owner. Gilles founded influential labels such as Acid Jazz and Talkin' Loud, and started his current label, Brownswood Recordings, in 2006.

In 2016, he launched the online radio station Worldwide FM. With nearly 40 years’ experience, Gilles is one of the most respected figures working in music today, and his eclectic taste and eye for new talent have built a peerless reputation amongst millions of fans around the world.

Since 2016, Gilles has played a key role in pushing WeTransfer’s relationship with the global creative community in new, exciting directions.

Dr. Nelly Ben Hayoun

Nelly is an award-winning designer of experiences and filmmaker. She is the founder and director of the International Space Orchestra—the world’s first orchestra of NASA space scientists and astronauts.

She founded the University of the Underground —a tuition-free educational program that supports pluralistic thinking, transnational teaching, and unconventional practices.

Nelly is the author and director of three feature-length documentaries. She is also a collaborator and advisor of institutions like the SETI (Search for Extraterrestrial Intelligence) Institute, the IAF (International Astronautical Federation), the Technical Committee on the Cultural Utilization of Space (ITACCUS), and the IAA (International Academy of Astronautics).

Nelly joined WeTransfer in 2013.

John Shapiro

John co-founded the Product Management Development Program to hire, develop, and grow the next generation of Intuit PM leaders.

After taking a Computer Science degree at Stanford University, John has been both an entrepreneur, founding two businesses, and has worked in Product Management at some of the leading SaaS companies in the world, including Adobe and Intuit. He took his MBA at Harvard and is currently Director of Product development at Wayfair.

John joined our advisory board in 2020.

Ownership

In February 2015 WeTransfer completed a major $25 million Series A round of funding from Highland Europe.

In August 2019, WeTransfer raised €35M million in a Series B round led by HPE Growth.

Following the secondary funding round, Jonne de Leeuw, of HPE, replaced WeTransfer co-founder Nalden on the Supervisory Board who exited the business. Jonne joined Bas Beerens (Founder, WeTransfer), Irena Goldenberg (Highland Europe) and Tony Zappalà (Highland Europe) on the Board.

The major shareholders (equity stakes over 10% and in order of equity participation) are Highland Capital Partners Europe (lead series A Investor 57.6.%), the STAK (19%), and HPE Growth (lead series B investor 13.5%).

Between them, they control over 90% of the issued ordinary shares. Further details are available from the Kamer van Koophandel/Chamber of Commerce.

WeTransfer has an ESOP which all employees are invited to participate in.