08 APRIL 2015, NEW YORK, USA

WeTransfer and G-Star Launch ‘Tone to Transfer: #Tightorwide Soundstage’ Collaboration to Showcase New Music Talent

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Summary
WeTransfer and G-Star have launched a new campaign, ‘Tone to Transfer: #Tightorwide Soundstage’, which will showcase emerging artists to the file-transfer service’s 70 million worldwide users.

‘Tone to Transfer: #Tightorwide Soundstage,’ is a weeklong campaign that will combine exclusive, free track downloads and wallpaper images of rising artists who will be dressed in G-Star. The campaign launches today on WeTransfer with a wallpaper takeover featuring rapper OG Maco wearing G-Star’s Yard Jacket and 5620 3D Slim denim, accompanied by a free download of his latest track “Facecard”.

A different artist and their music will be championed each day until Tuesday April 14, 2015, when the campaign culminates in a talent showcase at The Box in New York City. The event, organized by The dFm, will feature performances from Tawiah, Honduras, Sunflower Bean, Lee Bannon, Full Crate, and a surprise headlining guest.

The event will also present the first official viewing of WeTransfer’s new brand video, which spotlights and empowers a diverse set of people in creative industries around the world who have worked closely with the company, including: Formento+Formento, Live FAST Magazine, Esao Andrews, Ruben Lenten and Olaf Hussein.

The full campaign schedule is as follows:

  • Wednesday, April 8, 2015: Campaign launch with OG Maco (Facecard) as first WeTransfer takeover
  • Thursday, April 9, 2015: Kirk Knight (Give’ Em)
  • Friday, April 10, 2015: Kitty Cash (Onyx)
  • Saturday, April 11, 2015: Photographer Hannah Sider(images of Travis Scott, G-Eazy, Dej Loaf, Post Malone, Curtis Wiliams of Tek 9)
  • Sunday, April, 12, 2015: Michael Uzowuru (June 29th)
  • Monday, April 13, 2015: Jesse Boykins III (I can’t Stay)
  • Tuesday, April 14, 2015: Honduras (Paralyzed)

The collaboration is the latest in a series of partnerships powered by WeTransfer that support and champion creativity, from emerging talents to established professionals.

To join the Soundstage event on April 14 and experience this new music talent, please contact fatma@wetransfer.com to confirm your attendance.

Soundstage Event Info

WHAT: WeTransfer & G-Star #Tightorwide Soundstage Event, powering performances from Tawiah, Honduras, Sunflower Bean, Lee Bannon, Full Crate and a special guest headliner, as well as the first official viewing of WeTransfer’s new brand video.

WHEN: April 14th, 2015. 7:00pm – 11:00pm

WHERE: The Box, 189 Chrystie St, NYC

TO RSVP PLEASE EMAIL: fatma@wetransfer.com

Quotes
"WeTransfer was founded in 2009 with creativity at its heart. It was made by creatives for the creative industries – using technology, simplicity and design to free them from the complications associated with sending large files. Together with G-Star, we are excited to bring ‘Tone to Transfer: #Tightorwide’ and all the artists involved to our combined audience, both online and offline. Our users appreciate that we’ve always celebrated creativity and content creation, and have tried to empower and enable emerging talent across music, art, photography and design. It’s a pleasure to share these artists with our community and to see inspiring personalities like Prince and Judith Hill share their own content via our service too." Bas Beerens, founder, WeTransfer
"G-Star Raw is a modern denim brand, whose philosophy has always been ‘Just the Product’. With a focus on denim craftsmanship and innovation, G-Star has always supported and celebrated authenticity and creative pioneers. Partnering with WeTransfer will bring G-Star’s core DNA to life, by presenting emerging and raw talents on one stage." Thecla Schaeffer, chief marketing officer, G-Star Raw
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About WeTransfer

WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with over 2M monthly readers), mobile app 'Collect by WeTransfer' (with over 4M monthly users), quick slide-making tool Paste™ (with over 100,000 teams), immersive sketching tool Paper® (with over 25M downloads), and the original web platform with 43M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.

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