Stephen Fry and Penguin partner with WeTransfer for exclusive online launch of digital project, YourFry
SummaryTo mark the launch of Stephen Fry’s new memoir More Fool Me, WeTransfer is collaborating with Penguin Books to bring to life the author’s new digital project, YourFry.
More than just a straightforward digital launch, YourFry has been designed to explore different interpretations of the same content, by inviting creative individuals and communities to produce their own interpretations of words from Stephen Fry’s memoirs, More Fool Me and The Fry Chronicles.
The collaboration sees an exclusive video of Fry promoted on WeTransfer, explaining the project and calling for people to enter using assets made available on a special WeTransfer Plus page.
Penguin Books has open-sourced the text, metadata, audio and imagery from Stephen Fry’s latest memoirs, allowing creatives to use elements of his books and turn them into their own innovative takes on Fry’s memoirs. The brief invites entrants to focus on a theme based on Fry’s passions, including technology, friendship and heroes, literature and language.
The intention is to inspire creatives and showcase diverse and innovative work, the best of which will be showcased across WeTransfer’s, Stephen Fry’s and Penguin’s multiple channels.
To inspire further entries, WeTransfer will also showcase some of the unique submissions on the site, providing WeTransfer’s 60 million users with a full-circle experience.
The exclusive launch of YourFry’s digital call for entries is just the latest in a series of projects between Penguin Books and WeTransfer which aim to bring together print and digital creativity.
More Fool Me by Stephen Fry is published by Penguin on 25th September 2014. Available in hardback, eBook and audiobook. To find out more about YourFry, go to www.yourfry.com.
"We always look for new ways to provide more depth and inspire our users through collaborations with creative industries. YourFry is a uniquely rich, cohesive experience and we’re anticipating this collaboration with Penguin and Stephen Fry to marry traditional and digital concepts and inspire people around the world." Damian Bradfield, Chief Strategy Officer at WeTransfer
"The Penguin, Stephen Fry and WeTransfer collaboration for YourFry is the perfect partnership. This challenge will appeal to creatively-minded, tech-savvy, and design loving innovators, who all use WeTransfer daily all around the world. Furthermore, the simplicity of WeTransfer and their attention to detail epitomises technological perfection." Nathan Hull, Digital Product Development Director at Penguin Books UK
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste™ (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.