05 AUGUST 2014, LONDON, UK

Will Self partners with WeTransfer for launch of new book as part of ongoing collaboration with Penguin Books

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Summary
As part of its ongoing creative partnership, WeTransfer is collaborating with Penguin Books for the official unveiling of the global artwork for Will Self’s new book, Shark.

This collaboration will make an excerpt of the book available to read, absolutely free and without any need to sign-up, exclusively to WeTransfer’s 55 million global users.

Shark is a mind-bending novel, centring around an incredible real event – the largest ever shark attack in human history, when nearly 600 men were killed after the sinking of the US naval vessel that delivered the bomb that would be dropped on Hiroshima.

WeTransfer will be showcasing the book’s striking cover in a unique still life photograph that will link to retail partner Waterstones.com where people can pre-order the title a month ahead of its official launch this September.

The launch of artwork for Will Self’s latest novel is just the latest in a series of projects between Penguin Books and WeTransfer, which aim to bring together print and digital creativity.

To see the cover artwork from Will Self’s latest novel, Shark, please visit: http://we.tl/shark

To read the first excerpt made available from the book, please visit:

http://www.penguinblog.co.uk/extracts-2/read-an-exclusive-extract-of-shark-by-will-self/

And enter the following password: wetransfer

Shark by Will Self is published by Penguin on 4th September 2014. Available in hardback and eBook.

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Quotes
"“Striking imagery has been a mainstay of WeTransfer; showcasing the work of exciting artists is an integral part of our user-experience. Likewise, Penguin has continuously enlisted adventurous designers with a strong vision to bring its publications to life, showcasing that printed books are still a canvas for creativity." " Nalden, chief marketing officer and co-founder of WeTransfer
"“As design enthusiasts ourselves, Penguin is a company we have always admired, not only for their timeless designs but also their innovative approach to digital communication. One of the previous covers we displayed achieved more than 25,000 clicks to Penguin’s online store in 27 days, so whilst we’re delivering stunning imagery on our platform, we’ve shown our global user-base obviously enjoy these books covers as much as we do.” " Nalden, chief marketing officer and co-founder of WeTransfer
""We’re delighted to partner with WeTransfer to unveil the daring cover of Will Self’s, Shark. WeTransfer is one of the most exciting and progressive online businesses out there and we’ve long admired their commitment to showcasing timeless and innovative design.”" Celeste Ward-Best, Campaigns Executive at Penguin Books UK
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About WeTransfer

WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with over 2M monthly readers), mobile app 'Collect by WeTransfer' (with over 4M monthly users), quick slide-making tool Paste™ (with over 100,000 teams), immersive sketching tool Paper® (with over 25M downloads), and the original web platform with 42M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.

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