WeTransfer to launch anniversary edition of seminal book Trip City in fresh partnership with PledgeMusic
Summary25 years after its original launch, file-sharing service WeTransfer is today partnering with Trevor Miller, author of Trip City; seminal E-D-M recording artist, A Guy Called Gerald, and PledgeMusic, to celebrate 1234 Records' publication of a limited 25th anniversary edition of Trip City and its soundtrack, that was described as the 'On the Road of Acid House’ by the London Evening Standard.
This partnership will give WeTransfer’s global audience a chance to download a track by electronic-duo Autokratz, who will feature on the reworked soundtrack to accompany the book, originally composed by A Guy Called Gerald.
Additionally, this collaboration will see fresh design and packaging for the new book/soundtrack created by Ditto Press, and showcased exclusively on WeTransfer’s full-screen backgrounds.
The new release is being crowd funded on PledgeMusic’s Trip City page and will be live on the site from 17th July, with three launch events at the Ace Hotels in London, NYC and LA in November 2014.
The 2014 Trip City soundtrack will also feature an amazing array of soon to be announced international EDM artists and the re-worked book will feature a new forward written by legendary DJ/artist/remixer David Dorrell - the man behind M|A|R|R|S and Pump up the Volume.
Exclusive Trip City artwork will be displayed on WeTransfer and the AutoKratz download will be available on WeTransfer from 17th July using the following link:
"Music, and more importantly, musicians have always made up a huge part of WeTransfer’s global creative community. Electronic dance music has transformed from a counter-culture to become part of mainstream music. At the time of its release, Trip City caught the essence of that culture but it remains as relevant today as it did back then. The idea of cross-platform content would have frightened many at the time but technology has changed the creative process entirely. Artists are finding new ways to create, and most importantly share, their work. WeTransfer is not only allowing this process of sharing to happen but is bringing these creative leaders together into a global exhibition of creative talent – from established artists to the world’s best young musicians." Nalden, chief marketing officer and co-founder of WeTransfer
"When I originally wrote Trip City in 1989, I had no idea that 25 years later the concepts and soundtrack of my story would become as explosive globally as Rock And Roll was in the 1950s. If Elvis Presley was a young man, now - he would be an E-D-M DJ and he would be reading Trip City." Trevor Miller, author of Trip City
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, over 40 million active users transfer one billion files every month all over the world. It is WeTransfer’s mission to enable the effortless transfer of ideas between creative minds. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
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Since day one, WeTransfer has proudly supported the creative communities by giving away up to 30% of the advertising space to showcase projects we love. Creative partnerships have been launched with some of the world's most interesting individuals and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, alt-J, McSweeney's, World Press Photo, The Royal Academy of Arts, WWF and the Ace Hotel Group. On our content platform WePresent, we tell unexpected stories about creative minds from around the world. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
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