WeTransfer to launch anniversary edition of seminal book Trip City in fresh partnership with PledgeMusic
Summary25 years after its original launch, file-sharing service WeTransfer is today partnering with Trevor Miller, author of Trip City; seminal E-D-M recording artist, A Guy Called Gerald, and PledgeMusic, to celebrate 1234 Records' publication of a limited 25th anniversary edition of Trip City and its soundtrack, that was described as the 'On the Road of Acid House’ by the London Evening Standard.
This partnership will give WeTransfer’s global audience a chance to download a track by electronic-duo Autokratz, who will feature on the reworked soundtrack to accompany the book, originally composed by A Guy Called Gerald.
Additionally, this collaboration will see fresh design and packaging for the new book/soundtrack created by Ditto Press, and showcased exclusively on WeTransfer’s full-screen backgrounds.
The new release is being crowd funded on PledgeMusic’s Trip City page and will be live on the site from 17th July, with three launch events at the Ace Hotels in London, NYC and LA in November 2014.
The 2014 Trip City soundtrack will also feature an amazing array of soon to be announced international EDM artists and the re-worked book will feature a new forward written by legendary DJ/artist/remixer David Dorrell - the man behind M|A|R|R|S and Pump up the Volume.
Exclusive Trip City artwork will be displayed on WeTransfer and the AutoKratz download will be available on WeTransfer from 17th July using the following link:
"Music, and more importantly, musicians have always made up a huge part of WeTransfer’s global creative community. Electronic dance music has transformed from a counter-culture to become part of mainstream music. At the time of its release, Trip City caught the essence of that culture but it remains as relevant today as it did back then. The idea of cross-platform content would have frightened many at the time but technology has changed the creative process entirely. Artists are finding new ways to create, and most importantly share, their work. WeTransfer is not only allowing this process of sharing to happen but is bringing these creative leaders together into a global exhibition of creative talent – from established artists to the world’s best young musicians." Nalden, chief marketing officer and co-founder of WeTransfer
"When I originally wrote Trip City in 1989, I had no idea that 25 years later the concepts and soundtrack of my story would become as explosive globally as Rock And Roll was in the 1950s. If Elvis Presley was a young man, now - he would be an E-D-M DJ and he would be reading Trip City." Trevor Miller, author of Trip City
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.