16 APRIL 2014, LONDON, UK

Penguin Books collaborates with WeTransfer to showcase covers by leading designers and artists

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Summary
A new creative partnership between Penguin Books and free file-transfer service, WeTransfer, announced today, will see unique Penguin book covers from leading designers and street artists showcased on WeTransfer’s full-screen backgrounds.

To celebrate the partnership, WeTransfer will exhibit the covers of five of Penguin’s recent limited edition Street Art series to its 20 million monthly active users.

The book covers, designed by leading artists, including Nathan Burton, Sickboy and 45RPM, will take over WeTransfer’s full-screen backgrounds in the form of multiple still life photographs displaying a range of Penguin authors. When people click on each of the photographs, they will be taken through to Penguin’s online store for further information.

Titles in this series include:

  • Joshua Ferris, Then We Came to the End (Cover: 45RPM)
  • Nick Cave, And the Ass Saw the Angel (Cover: ROA)
  • Zoë Heller, The Believers (Cover: Sickboy)
  • Iain Sinclair, American Smoke (Cover: Nathan Burton)
  • Zadie Smith, Embassy of Cambodia (Cover: gray318)

The collaboration is part of an ongoing partnership between Penguin Books and WeTransfer in a bid to bring together print and digital creativity. All of these books are already available to buy – the next series of covers will be premiered on WeTransfer later this summer.

This is the latest in a number of creative partnerships for WeTransfer who have recently collaborated with the British Fashion Council, experience designer Nelly Ben and Where’s Wally?

Interviews and further comment can be provided on request.

To see the Penguin covers from the most recent Street Art series, please visit the following links:

Quotes
"We’re delighted to partner with WeTransfer to showcase the diverse talent and creativity of our artists and authors. WeTransfer is one of the most exciting and progressive online businesses out there and we’ve long admired their commitment to the design community." Celeste Ward-Best, Campaigns Executive at Penguin
"Penguin is a company that we have admired for a long time. They have pioneered timeless design and innovative digital communication to ensure publishing remains relevant to a twenty-first century audience. The unique look and feel of the Penguin brand sits neatly within the experience we look to deliver for our users. By showcasing these specially commissioned covers we are not only delivering beautiful imagery but offering huge creative opportunities for the Penguin brand." Nalden, chief marketing officer and co-founder of WeTransfer
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About WeTransfer

WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste™ (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.

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