11 DECEMBER 2013, AMSTERDAM, NETHERLANDS

Nelly Ben Hayoun appointed WeTransfer’s first Head of Experiences

Director of the International Space Orchestra at NASA Ames Research Center and Designer of Experiences at the SETI Institute, Nelly Ben Hayoun, joins WeTransfer to design cosmic user experiences and partnerships

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Summary
File sharing service, WeTransfer, has today appointed experience designer and director, Nelly Ben Hayoun, as the Service’s first Head of Experiences to advise on unique and creative user experiences across the platform.

File sharing service, WeTransfer, has today appointed experience designer and director, Nelly Ben Hayoun, as the Service’s first Head of Experiences. Nelly will be an adviser to WeTransfer helping to develop unique, creative user experiences and form innovative partnerships that support the simplicity and hassle-free nature of WeTransfer’s service.

Every week, WeTransfer will feature an entry from Nelly Ben Hayoun’s visual diary, documenting her bold experiential practices and collaborations. Using WeTransfer’s full-screen background, these visual diaries will showcase Nelly’s interminable energy, critical thinking and spatial endeavour.

Nelly Ben Hayoun is the brains behind the International Space Orchestra at NASA Ames Research Centre. In the summer of 2012 the ISO performed Ground Control: An Opera in Space in California. This was composed by a team including Beck, Blur and Gorillaz frontman, Damon Albarn, with Bobby Womack and producer Richard Russell. Alongside this, Nelly is the Designer of Experiences at the SETI Institute and an academic at a variety of renowned research institutions. Her new project, Disaster Playground, investigates future outer space catastrophes and the design of procedures to manage them. In her spare time Nelly is training to be an astronaut.

WeTransfer recently hit the 2 million transfers a day milestone with 18 million monthly active users conducting 46 million transfers in October alone. Last month, 4000 terabytes of WeTransfer data passed through Amazon servers, with the level of transfers carried out in November 2010 now the same as the amount carried out in one day on the platform at present. To celebrate this milestone, WeTransfer doubled the transfer capacity of paid-for Plus accounts from 5GB to 10GB.

Quotes
"Nelly has galactic visions and a diverse mind which fits squarely into the ethos of WeTransfer. While WeTransfer is all about simplicity and a frictionless file transferring experience for our 18 million users, we overlay this with some of the most creative full screen artwork, designs and videos which underpin the whole look and feel of the service. Nelly wants to democratize space and bring it closer to everyday people, showing that some of the most amazing creativity can come from science and that some of the most recognised science requires lots of creativity. We want to help Nelly along this path and inspire our users to have ideas that are out of this world. Nelly will be our creative catalyst, helping us find new ways to bring our creative community of users closer together." Bas Beerens, WeTransfer CEO and founder
"I am really honoured to collaborate with WeTransfer. I feel very close to the company’s creative vision and communicative enthusiasm for sharing experiences. Building on the success of the work WeTransfer already does so well, I have no doubt that together we can create incredible transfer experiences on Earth and beyond." Nelly Ben Hayoun
Images
About WeTransfer

WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including WePresent (an editorial platform with 2 million monthly readers), WeTransfer for Mobile (with 5 million monthly users) and the original web platform (with 42 million monthly users and over a billion files sent each month).

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste and expanded its US presence to Seattle and New York City.

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