14 NOVEMBER 2013, AMSTERDAM, NETHERLANDS

Bootstrapped, profitable and proud

WeTransfer reaches new highs with 2 million transfers a day and 18 million monthly active users

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Summary
File-sharing service, WeTransfer, announced today that it has broken through the 2 million transfers a day milestone. Since its launch three years ago, WeTransfer has transformed into an trust-worthy, global service with 18 million monthly active users, who enjoy the simplicity the service provides without having to sacrifice speed or efficiency. Based out of Amsterdam and San Francisco, WeTransfer saw 46 million transfers take place in October alone.

File-sharing service,WeTransfer, announced today that it has broken through the 2 million transfers a day milestone. Since its launch three years ago, WeTransfer has transformed into an trust-worthy, global service with 18 million monthly active users, who enjoy the simplicity the service provides without having to sacrifice speed or efficiency. Based out of Amsterdam and San Francisco, WeTransfer saw 46 million transfers take place in October alone.

WeTransfer uses Amazon Web Services to run its back-end functions, while supplementing the file-sharing element of the platform with its unique full-screen creative images and advertising. Last month, 4000 terabytes of WeTransfer data passed through the Amazon servers, with the level of transfers carried out in November 2010 now the same as the amount carried out in one day on the platform at present.

On top of user growth, WeTransfer is now consistently profitable with strong margins having more than doubled its revenue in the last year. The service splits its revenue into two steams. Through the take-up of Plus (paid) accounts amounting to 60% of revenues, which allow for personalised pages and a larger transfer capacity, and through global brands advertising on WeTransfer’s full-screen background. This advertising is coupled with work sourced from both known and under-the-radar creatives, defining the look and feel of the service while raising the quality of advertising imagery.

WeTransfer was originally set up in 2009 by Bas Beerens and Nalden as a means to save courier costs and to speedily distribute photography, video and other documents. WeTransfer enables anyone to easily send large files, without any complications, lengthy sign-up forms or intrusive banner ads. The team has championed a service which is unique in its simplicity and ease of use.

Co-Founder of WeTransfer, Nalden said: “We believe in an online world that’s as close to human as possible and the response that we’ve received from our users has demonstrated this hunger for simplicity. We have been expanding across the globe ever since launch to keep making sure our file-sending platform is a product that matters, with the best service to match, and we’re proud of what we’ve achieved so far.”

“Thanks to the advertising and paid subscription package, we are now also fully profitable and continue to grow. We truly believe that advertising can be so much more than a click-through and our growth figures show how well our model resonates with the community. We’re excited about what the future holds, and ensuring that exceptional imagery is back right where it should be – at the heart of advertising.”

[ENDS]

Interviews and further comment can be provided on request

Press Contacts:

77PR

Europe

James Lusher (+44207 5443077), Lee Chapman (+44207 5443015) & Kerry Anderson (+44207 4920905)

WeTransfer@77pr.co.uk

US

Mike Harris (+1 (212) 459 5738)

mike.harris@fishburn-hedges.com

Quotes
"“We believe in an online world that’s as close to human as possible and the response that we’ve received from our users has demonstrated this hunger for simplicity. We have been expanding across the globe ever since launch to keep making sure our file-sending platform is a product that matters, with the best service to match, and we’re proud of what we’ve achieved so far." “Thanks to the advertising and paid subscription package, we are now also fully profitable and continue to grow. We truly believe that advertising can be so much more than a click-through and our growth figures show how well our model resonates with the community. We’re excited about what the future holds, and ensuring that exceptional imagery is back right where it should be – at the heart of advertising.”" Nalden, Co-Founder of WeTransfer
Images
About WeTransfer

WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with over 2M monthly readers), mobile app 'Collect by WeTransfer' (with over 4M monthly users), quick slide-making tool Paste™ (with over 100,000 teams), immersive sketching tool Paper® (with over 25M downloads), and the original web platform with 42M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.

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