Leading designers Caterina Bianchini, Raissa Pardini and Jennet Liaw celebrate the visual language of brands through color, type and form
AMSTERDAM, 9 June 2021: WePresent, the digital arts platform of WeTransfer partners with 99designs by Vistaprint to launch a new docuseries called The Power of Design. Featuring three female designers from London and New York, the videos highlight the role of graphic design in creating brands people remember and love.
Developed by WePresent in collaboration with 99designs, this docuseries is composed of three short films and editorial features focusing on different design themes - color, type and form. The films were directed by award-winning director Leo Leigh of Somesuch, and will be released weekly from today exclusively on WePresent, a platform known for its editorial curation and creative audience.
Today we begin with The Power of Type episode starring Studio Nari founder, Caterina Bianchini, known for her beautifully considered approach to color with a focus on typography that brings charisma to brand identities. The film delves into the importance of diversity in design and the way typography can make us feel about a brand. She has created identities for the likes of V&A Dundee, Adidas, Museum of Modern Art in New York and the Venice Art Biennale.
On 16 June, the second episode titled The Power of Color features graphic designer Raissa Pardini, known for her passion for color theory and previous work for clients including Gucci, Dr Martens and The Standard Hotels. In this film, Pardini explores how colors communicate a brand’s message, inspiring audiences’ emotions.
On 23 June, the third and final episode The Power of Form spotlights New York-based designer Jennet Liaw best known for her illustrations, bespoke typography and hand painted murals. The episode dives into her fascination with form, perhaps the lesser discussed component of brand design, and examines the vital role that form plays in how humans are attracted to patterns between different visual elements.
Natascha Chamuleau, Chief Advertising Officer, WeTransfer says, “WeTransfer is the leading brand-building platform into the global creative community, recognized for pushing the boundaries of creative thinking. As WeTransfer’s cultural torchbearer to a global audience of 4m monthly visitors in 187 countries, WePresent is WeTransfer’s content arm that collaborates with emerging and established creative talent to tell unexpected stories about creativity. Key to this project was the choice of designers the WePresent team selected to represent the power of design as we see it influencing businesses today: an all-female cast who speak to the creation of meaningful brand cultures.”
Tristan Le Breton, Creative Director at 99designs by Vistaprint says, “Everyday we see first hand how the power of great design fuels the success of businesses all over the world. Partnering with WePresent is a great way to showcase the significant cultural impact of design through compelling and beautifully-produced content. Ultimately, this series is a celebration of the talent and creativity underpinning some of the world’s most iconic brands, and we’re excited to share these stories with the broader design community.”
The Power of Design series is available on WePresent from 9 June 2021 and will follow the below schedule:
Image sheet and assets here via Paste by WeTransfer
Caterina Bianchini has worked with some of the world's leading brands, across fashion, beauty and culture. These include Levi's, Diesel, Reebok, V&A Dundee, Adidas, Viva Arte, Venice Art Biennale and MoMA PS1. She has also been invited and talked at some of the industries most recognised design symposium's, including this year's Semi-Permanent, Auckland, where Paula Sheer, Stefan Sagmeister and Irma Boom have previously been invited to speak.
Raissa Pardini is a multidisciplinary designer and Art Director based in Glasgow, UK. After working internationally with artists, brands and companies, Raissa decided to open her own studio in the heart of Glasgow’s city centre. Her previous clients include Adobe, Gucci, The Standard and Dr Martens.
Jennet Liaw is a multidisciplinary designer and graphic artist. Based in New York City, Jennet makes apparel graphics, murals, branding, and generally draws for good people across the globe.
With a worldwide community of more than 150,000 talented freelance designers, 99designs by Vistaprint is the global creative platform that makes it easy for small businesses to work with creative experts and build their brand through custom, memorable design.
WePresent is WeTransfer’s digital arts platform, acting as the company’s cultural torchbearer to an audience of 4 million people in 187 countries. Collaborating with emerging young talent to renowned artists such as Marina Abramovic, Riz Ahmed, FKA Twigs or Bernardine Evaristo, WePresent showcases the best in art, photography, film, music, literature and more, championing diversity in everything it does. The platform’s commissions range from editorial features to films, illustrations, photography series, events, exhibitions and social media activations. WePresent’s aim is to offer a fresh take on the magic and mystery of creative ideas through unexpected stories that wouldn’t have found a home elsewhere.
Having made its name in the game of quick and simple file-sharing, WeTransfer has grown into an end-to-end suite of digital solutions with users in 187 countries. WeTransfer’s set of tools are specifically designed to enable creative professionals to inspire, conceive, share, and deliver their work, enabling collaboration and co-creation along the whole creative process. Collect is the go-to app people turn to for saving, organising and sharing inspiration. Paste® is the collaborative presentation tool of choice for fast-moving teams. Paper® helps creative minds sketch, paint, and draw. And of course there’s the original file-sharing platform providing a simple and seamless way to share ideas. The company showcases its global creative community on WePresent, WeTransfer’s digital arts platform to a monthly global audience of 4 million.
As a certified B Corporation™, WeTransfer strives to use business as a force for good. Since the beginning WeTransfer has donated up to 30% of advertising real estate to raise awareness for artists, creative work, and the world’s most pressing issues such as climate change and gun control. This has led to partnerships with artists and organizations like Björk, Ryan McGinley, Solange Knowles, the Nelson Mandela Foundation, the UN Development Program.