LOS ANGELES — September 22, 2020 — Today, WePresent, WeTransfer’s editorial platform, has partnered with Samsung for a new collaboration, Reflection, following the unveiling of its new Samsung Galaxy Note20 Ultra 5G phone. The campaign commissions work from three creative freelancers in the U.S. at the top of their fields, using the new Samsung Galaxy Note20 technology, and explores how each artist finds inspiration and produces work in this new age of remote working in 2020.
“Our mission at WeTransfer and WePresent is to highlight and amplify the stories of artists and their unique creative processes,” said Holly Fraser, Editor in Chief of WePresent. “We’re blown away by the resilience of the creative community through this challenging time. Together with Samsung, we’re not only showing support for the creative industry at this time, but showing how creativity isn’t limited to a time or place and that inspiration can strike anywhere, anytime.”
Produced by WePresent, for Samsung, this campaign explores the work of three artists made with the new Samsung Galaxy Note20 Ultra 5G.
● Hayley Eichenbaum, Milwaukee: Through this pandemic, like many of us, Haley focuses on going back to her roots through her work, taking the Samsung Galaxy Note20 Ultra 5G on the road with her and reflecting on the place she calls home.
● Neil Krug, Los Angeles: Neil's project focuses on introspection, utilizing the capabilities of the Samsung Galaxy Note20 Ultra 5G to photograph a series of scenarios featuring a character in a rural landscape, embodying the emotions that he is feeling now. "How does one account for the year 2020? This year, I've found myself at my most reflective. I don't remember a time before this that felt as introspective."
● Eric Hart, New York: A photographic series exploring the nuances of Black culture, specifically Black freelance creatives through himself, characters and components. Eric’s images are bold and arresting — "My skin, my hair, my demeanour, my habits, all of that is a reflection of the traits and practices of those who have come before me."
The campaign will run on WePresent, from September 23, 2020, starting with a 24-hour US national content takeover on WeTransfer.com. For a full 24 hours, these three stories will appear on rotation on WeTransfer’s full screen background, giving Samsung 100% platform exclusivity for launch.