WeTransfer launches Season 2 of Influence, a podcast on the current state of the advertising industry
Guests include Cindy Gallop, Yancey Strickler, Matthew Freud and Troy Carter.
May 13, 2020 - Amsterdam
The advertising world just changed (again), and season two of WeTransfer’s advertising podcast, Influence, is here to help you keep up.
Season 1 took listeners on a journey through the history of advertising and the events that shaped the industry today. This season host Damian Bradfield, WeTransfer’s CCO, talks to visionaries like Cindy Gallop, Troy Carter, Rana El-Kaliouby and Matthew Freud about the people, the technology and the ideas that are catapulting the industry into the future – for better or worse. The majority of the episodes were recorded from lockdown, as a global pandemic upends lives and livelihoods of people everywhere, this has resulted in interesting perspectives on what a post-pandemic industry could look like from these leading minds.
“As an advertising platform, WeTransfer has always valued innovation and beautiful design, hosting full screen ‘wallpaper’ advertisements with an uncompromising focus on simplicity and user experience,” said Damian Bradfield, Chief Creative Officer at WeTransfer and Host of Influence. “We’ve always been intrigued by the craftsmanship and storytelling elements of advertising. This podcast gives us the opportunity to understand the complicated state of advertising today and looks ahead to the future, as it’s happening.”
Damian Bradfield kicks off Season 2 with straight-talking, advertising powerhouse, Cindy Gallop. From transforming the US market with her campaign for Axe to being the only speaker to say “cum on my face” on the TED stage, Cindy knows a thing or two about disrupting the system. She talks about her guaranteed formula for creative success (we’ll give you a hint, it’s all about trust), why women should ask for much more money and the reality of running a sex tech startup.
To listen to the trailer, Episode 1 and more context from Damian Bradfield, take a look at this blog post. https://ideas.bywetransfer.com/influence-podcast-season-two
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.