WeTransfer donates an additional 500 million ad impressions to creatives and causes
WeTransfer uses its global platform to support work of creatives and causes directly affected by Coronavirus.
Shockwaves from the COVID-19 outbreak can be felt worldwide. Every business in every industry is facing the impact of this economic fallout, including the creative community. With galleries, cultural centers, and performance venues closing their doors, artists and freelancers are left scrambling to figure out their future. WeTransfer wanted to help and so, we asked ourselves how we could do that, in an authentic meaningful way.
We decided to do what we do best. Ever since the beginning, we’ve donated 30% of our advertising space on our global platform to raise awareness for artists, creative work and good causes that we believe in. Starting today, we will ramp this up and donate an additional 500 million ad impressions (equivalent to 5 million in cash) on our highly-trafficked homepage wallpaper to showcase the work of artists and organizations that support them. As the cursor tracks across the wallpaper a button encouraging users to “Support this artist” appears and direct visitors to their websites.
“So many people across the world are looking for hope in some shape or form. Because WeTransfer is entwined with the arts and our mission is to help creators create, it’s important to us that we start there,” said Damian Bradfield, Chief Creative Officer at WeTransfer. “While this exposure won’t bring things back to normal, it is vital to keep people creating and innovating. We want to channel our efforts and do our part to help make that happen.”
We will highlight over 50 artists from our global community of artists and collaborators as well as numerous causes and initiatives set up to directly benefit creatives affected by the measures in place due to the pandemic. We will showcase new artists or organizations weekly until the number of impressions runs out.
WeTransfer is wholly committed to the creative community. It’s in our DNA. We launched in 2009 to make it easier for creatives to share their work, and have since evolved our set of tools to facilitate the entire creative process. Creativity gives rise to the best ideas and solutions. It inspires empathy and an understanding of unfamiliar cultures. Now, more than ever, it is critical to support and protect the creative community.
In addition to our wallpaper initiative, WeTransfer will be offering complimentary access to our tools that promote creativity and remote work. We are offering Paste Pro for free to new teams to help them build, shape, and pitch ideas effortlessly. We are also giving free access to 10 Paper Store Journals until June 1, 2020. The Paper Store is a collection of journals with creative prompts, daily exercises, and drawing tutorials. It comes in handy when you need to homeschool your children or find a creative escape with your family or by yourself.
Our mission since the beginning has been to make it easier for artists to share their work, and we have since evolved our set of tools to facilitate the entire creative process. We know that we can best support our artists and freelancers by being an amplifier and by mobilizing the power of our community. In this difficult time the best thing we can do is stick together and support one another.
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.