Grimes partners with WeTransfer to activate the creative community with collaborative art project
Musician, Grimes, shares raw files of her new single via WeTransfer to inspire creators to make their own videos.
UNDER EMBARGO UNTIL 11am PT / 6pm GMT / 7pm CET
(Los Angeles, CA - April 1, 2020 - 11am PT)
Today, Grimes released the video for “You’ll Miss Me When I’m Not Around”, a track from her latest album, MISS ANTHROPOCENE, which was released last month. Grimes has announced an open call to creatives in isolation to create their own version of her music video, in collaboration with WeTransfer to distribute her raw video files.
Grimes grew up on bootleg sampling and DIY creation and considers it a vital part of exploring personal style and creativity. She shares her new video in front of a green screen, encouraging creators to generate their own videos, as part of a collective art project, using the raw files and audio stems she is making available to all.
Grimes shares, “Because we’re all in lockdown we thought if people are bored and wanna learn new things, we could release the raw components of a music video for anyone who wants to try making stuff using our footage."
WeTransfer’s Head of Music, Tiff Yu adds, “Grimes has always been a fan of collaboration and open source creativity. This project is a great opportunity to let your mind run wild and free, within any creative field. With no limitations, timing or restrictions, she’s made a project for where creatives can be truly creative, without worrying about any red tape or timing.”
WeTransfer is helping Grimes activate their user base for this callout, 75% of all WeTransfer users identify as creatives or as working within the creative industry. The campaign will launch on WeTransfer’s website through full screen advertising and across social media. WePresent, WeTransfer’s editorial platform, will also host an exclusive interview with the artist later this year.
Download the assets for the project from WeTransfer via the links below:
Instructions, includes links to raw files, lyrics, cover art files, audio files: https://we.tl/t-VhjIsjxA8B
Press assets: https://we.tl/t-keoqlXWMO4
Alongside her partnership with WeTransfer, Grimes is also working with ArtStation and Native Instruments to reach the creative community and inspire collaboration and creation.
Creators can post their videos on YouTube and share the link on Twitter and Instagram using the hashtag #grimesartkit. Grimes will be sharing some of her favorites on her social media channels, including a curated playlist of the video submissions on her youtube.
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.