WeTransfer, the company that supports creativity with tools to move ideas, today announced it has appointed Tiffany Yu as Head of Music. Tiffany will further accelerate the company’s support for artists and its ongoing commitment to showcasing creative ideas via WePresent, the editorial arm of WeTransfer. In this role, Tiffany will build out WePresent’s music strategy and oversee projects from emerging young talent to renowned artists.
Tiffany has been a project manager at WeTransfer for the last two years, playing a key role in digital marketing initiatives such as A Message From Earth and Mr. Wash. Prior to this, she served as VP Digital Marketing and Innovation at Three Six Zero Group where she used technology to create innovative campaigns for artists including deadmau5, Frank Ocean, and Calvin Harris. Before Three Six Zero, she was a Digital Marketing Manager at Red Light Management working with COO Bruce Eskowitz for artists from Lionel Richie, Steve Angello and Giorgio Moroder.
"We are thrilled to bring on such a passionate and innovative evangelist for the creative community," said Damian Bradfield, Chief Creative Officer at WeTransfer. "Tiffany has a history of building relationships and trust with creatives across the board, and she's already made a significant impact during her time at WeTransfer."
“Throughout my career, I’ve explored how artists can use innovative technology to share their stories in new ways,” said Tiffany Yu. “WeTransfer supports artists and musicians by offering them the creative freedom to tell their stories in unexpected ways, through WePresent, without imposing its own views or perspectives. I’m eager to work for a company that tells raw, genuine stories of the people behind the music and art that millions love.”
WePresent has over 3.5 million unique monthly views and shines a spotlight on voices around the world, from every continent, with a 50/50 gender split. With a focus on giving a voice to underrepresented artists and creatives, WePresent sparks inspiration for creatives, and has partnered with Bjork, Solange, Bon Iver, John Legend, FKA twigs and more.
Experience A Message From Earth here, illustration by Sophy Hollington
Find out more about Mr Wash's story here, Emancipation Proclamation painted by Mr Wash