‘Make it Real’, a series about four entrepreneurs forging new paths for women in business
AMSTERDAM - Tuesday 5 November, 2019
Today, WeTransfer and Squarespace, brands best known for democratizing design and supporting creatives, combine their platforms to champion Black female entrepreneurs in new content series ‘Make It Real’. The series is developed by and hosted on WePresent, WeTransfer’s editorial platform for Squarespace. It provides a candid insight into four success stories across the UK and USA. Watch the series here.
Recent studies* identify Black female entrepreneurs as the fastest growing segment of the business industry in the USA. Accessibility and representation have long been roadblocks for women of color to rise to positions of power across many industries. The stories shared in this series cite the challenges that these women have overcome in order to become trailblazers in each of their fields.
‘Make it Real’ is produced by Amsterdam-based Pi Studios, and directed by Lou Jasmine. The content series stars a cast of Squarespace customers, including gal-dem founder Liv Little and entrepreneur Sharmadean Reid MBE from London, and CEO of Oratory Glory Holley Murchison, and visual artist Jade Purple Brown in New York. The resounding message across all four episodes is ‘do not wait for a seat at the table, create your own’.
One of the core values of WePresent is to support representation across the creative industry, whether that be across race, artistic disciplines, age, gender, sexual preference or abilities. With over 2 million monthly readers, an almost 50/50 gender split across readership, writers and featured artists, it has become a platform renowned for its representation of diverse voices and high quality editorial content.
Holly Fraser, Editor in Chief says “WePresent has always existed to elevate important, representative stories, spotlighting those who we believe are pushing the boundaries of creativity and thinking.” She continues, “Each of the four trailblazing women in this series are doing just that, while also using their platforms to promote inclusion in industries that have not always made space for the Black female voice. We are delighted to partner with Squarespace to bring their stories to life in such a vibrant and impactful way.”
Squarespace is the leading all-in-one platform which entrepreneurs, creatives, and professionals use to maintain their brands online. WeTransfer’s collaboration with Squarespace is an evolution from a long-standing advertising partnership on wetransfer.com, and the two brands have similar missions to make creativity accessible for everyone.
“We’re proud to partner with WePresent for the “The Make It Real” series to uplift the stories of four woman-identifying Black Squarespace customers who are using their platform to build community and showcase their work with the world,” said Kinjil Mathur, Chief Marketing Officer of Squarespace. “Our vision at Squarespace is to empower the next generation of entrepreneurs and creatives to find success and make their dreams a reality by democratizing access to elevated design. Black women-identifying business owners are a historically underrepresented community, and we hope this series inspires young entrepreneurs to follow in Liv, Holley, Sharmadean and Jade’s footsteps to continue to set the standard for excellence in business.”
Natascha Chamuleau, WeTransfer’s Global VP of Advertising continues, “WeTransfer is the leading brand-building platform into the creative community, recognized for pushing the boundaries of creative thinking. We are continuing this journey by expanding the opportunities for the brands we work with. Through WePresent, we enable our partners to start a true dialogue with our audience, to inspire and engage with them in a deep and beautiful way.”
*Statistic quoted within 2018 ‘State of Women-owned Businesses Report’ by American Express in 2018 - read here
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 3M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 30M downloads), and the original web platform with 60M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.