WeTransfer and King Krule announce new video collaboration
King Krule presents video for ‘Biscuit Town’ from his Mercury Prize nominated album 'The OOZ' as the first of a three-part video collaboration with WeTransfer.
Photography: Still from 'Biscuit Town'.
Today King Krule releases a music video for "Biscuit Town," the opening track from his Mercury Prize nominated album The OOZ. The video comes as the first of a three-part collaboration with WeTransfer, which sees King Krule explore the creative process with each video’s director, hosted on WePresent.
Directed by friends and long-term collaborators cc. Wade (aka Michael and Paraic Morrissey), the video sees King Krule (aka Archy Marshall) inhabiting his own noir ‘Biscuit Town’- waking up and retracing his footsteps through the city, piecing together the remnants of a hazy, half-remembered night before. A reflection of his futuristic, jazz-inflected, film-inspired sound, the video serves to compliment the warm, dreamlike quality of ‘Biscuit Town’.
King Krule’s second LP The OOZ was released in October last year to wide spread critical acclaim, and follows on from 2013’s also critically lauded album Six Feet Beneath the Moon. In the interim, Archy Marshall also released A New Place 2 Drown, a collaborative multimedia projects with his brother, Jack.
Still only 23 years-old, Archy Marshall has created his own immersive universe to inhabit. Watch the video here and step into King Krule’s "Biscuit Town.”
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WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste™ (with 200,000 teams signed up), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 45M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.