WeTransfer celebrates female creativity in Iran
Newly commissioned video and photography provides insight into the work and lives of female artists in Iran.
Still image from ‘Sounds of Tehran’
JULY 26, 2018: This week, WeTransfer launched projects spotlighting three innovative Iranian female creatives, offering distinct and nuanced perspectives on a country whose artistic legacy, political history, and gender dynamics are a hot button issue in global debate. These projects include:
- Sounds of Tehran: A 9-minute experimental documentary portraying the sounds and stories of Nesa Azadikhah, one of Tehran’s most in-demand female electronic musicians. A Tehran-based DJ, music producer, composer, sound artist, and musician, Azadikhah also owns the label Deep House Tehran. The documentary is commissioned by WeTransfer and created by production company My Accomplice.
- Youth of Iran: A photography series about the youth in Iran by photographer Kiana Hayeri, commissioned by WeTransfer. Raised in Tehran, Hayeri is today loosely based in between Afghanistan and Iran, covering the region.
- Shirin Abedinirad: An interview and profile of the Iranian visual artist and writer Shirin Abedinirad, highlighting the core themes of her work and touching on the challenges of being a female artist.
Lucy Pike, Content Lead at WeTransfer, commented:
“It has always been a part of our mission to find creative stories outside the same old cities that always get coverage. It's vital for us to work with local creatives and go beyond the cliches and stereotypes. Giving these Iranian women the chance to tell their stories felt like the best way to tease out some of the intricacies of the creative scene in Iran, which we have found deeply compelling."
All of the projects can be found on WePresent, WeTransfer’s editorial platform.
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WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.