WeTransfer documentary showcases creative process of cultural phenomenon 88rising
Second episode of Work in Progress, WeTransfer's new series exploring the creative process of some of the world’s most groundbreaking artists, premieres today on WePresent.
88rising, the pioneering music and arts collective with some of the most groundbreaking acts from Asia, has teamed up with WeTransfer and Pi Studios. The documentary featuring 88rising focuses on the tastemakers responsible for bringing the likes of Rich Brian, Keith Ape, Higher Brothers, NIKI and others to the masses. Centralized around an interview with 88rising founder Sean Miyashiro and filmed on a rare occasion that the whole 88rising crew were recording together, the episode is a deep dive into 88rising’s process of creativity and collaboration.
Jamal Dauda, Global Head of Music WeTransfer: “With Episode 2 of Work In Progress, we continue our exploration into collaboration in music, in all its wonderful forms. 88rising is such a compelling team to highlight, because they can’t be easily contained to one genre, category, or even continent. Their seemingly disparate, totally cohesive partnership feels emblematic of how technology, innovation, and passion have unified us all in the global musical landscape of 2018. Its the type of connectivity and transfer of ideas we're beyond fortunate to celebrate at WeTransfer.”
The series explores how iconic collaborations are inspired by and how they influence political, geographical, and cultural factors in today’s world. From high-profile collaborations between generation-defining artists such as Björk, to grass roots ideas exchange shaping the world around us, Work In Progress gives a snapshot of how the creative process works in 2018, and beyond. Future episodes will explore activism, cross-cultural exchange, the internet and travel.
Notes to Editors
Episodes will vary between 5-10 minutes in length and will explore stories that span the world.
About Pi Studios
Pi Studios is WE ARE Pi’s Amsterdam-based premium entertainment company that connects the dots between broadcasters, digital publishers and brands to create and leverage original IP and content franchises.
WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including WePresent (an editorial platform with 2 million monthly readers), WeTransfer for Mobile (with 5 million monthly users) and the original web platform (with 42 million monthly users and over a billion files sent each month).
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.