WeTransfer documentary showcases creative process of cultural phenomenon 88rising
Second episode of Work in Progress, WeTransfer's new series exploring the creative process of some of the world’s most groundbreaking artists, premieres today on WePresent.
88rising, the pioneering music and arts collective with some of the most groundbreaking acts from Asia, has teamed up with WeTransfer and Pi Studios. The documentary featuring 88rising focuses on the tastemakers responsible for bringing the likes of Rich Brian, Keith Ape, Higher Brothers, NIKI and others to the masses. Centralized around an interview with 88rising founder Sean Miyashiro and filmed on a rare occasion that the whole 88rising crew were recording together, the episode is a deep dive into 88rising’s process of creativity and collaboration.
Jamal Dauda, Global Head of Music WeTransfer: “With Episode 2 of Work In Progress, we continue our exploration into collaboration in music, in all its wonderful forms. 88rising is such a compelling team to highlight, because they can’t be easily contained to one genre, category, or even continent. Their seemingly disparate, totally cohesive partnership feels emblematic of how technology, innovation, and passion have unified us all in the global musical landscape of 2018. Its the type of connectivity and transfer of ideas we're beyond fortunate to celebrate at WeTransfer.”
The series explores how iconic collaborations are inspired by and how they influence political, geographical, and cultural factors in today’s world. From high-profile collaborations between generation-defining artists such as Björk, to grass roots ideas exchange shaping the world around us, Work In Progress gives a snapshot of how the creative process works in 2018, and beyond. Future episodes will explore activism, cross-cultural exchange, the internet and travel.
Notes to Editors
Episodes will vary between 5-10 minutes in length and will explore stories that span the world.
About Pi Studios
Pi Studios is WE ARE Pi’s Amsterdam-based premium entertainment company that connects the dots between broadcasters, digital publishers and brands to create and leverage original IP and content franchises.
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, over 40 million active users transfer one billion files every month all over the world. It is WeTransfer’s mission to enable the effortless transfer of ideas between creative minds. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.
Since day one, WeTransfer has proudly supported the creative communities by giving away up to 30% of the advertising space to showcase projects we love. Creative partnerships have been launched with some of the world's most interesting individuals and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, alt-J, McSweeney's, World Press Photo, The Royal Academy of Arts, WWF and the Ace Hotel Group. On our content platform WePresent, we tell unexpected stories about creative minds from around the world. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.