13 JUNE 2018

WeTransfer teams up with BadBadNotGood for new short film 'I Don't Know'

283261 schermafbeelding%202018 06 18%20om%2017.47.50 304dc2 original 1529336923

Today, the short film entitled "I Don't Know" by BADBADNOTGOOD is premiered. The title of the film refers to their single of the same name. The film, directed by Los Angeles-based director Will Mayer of Stink Films and made in partnership with WeTransfer and Among Other Things, represents the grieving process one experiences after a loss. 

Inspired by both Samuel T. Herring's lyrics for the song and Mayer's loss of his own father, the video illustrates the battle one endures internally when loosing a loved one, as the protagonist battles physical manifestations of those harrowing emotions.

Will Mayer, director of Stink Films: "This film was more or less a ballet to the five stages of grief: Denial, Anger, Bargaining, Depression, and Acceptance. Our protagonist fights the battle that we have all fought, only to come out the other side. He ends neither free nor victorious....but alive. Because overcoming grief is never about victory - it's about perseverance."


See below for tour routing of BADBADNOTGOOD's Summer European tour and more about the film.

Upcoming Tour Dates:

6/16 - Berkeley, CA @ Greek Theater

6/17 - Los Angeles, CA @ Hollywood Bowl

7/1 - Sete, France @ Worldwide Festival

7/4 - Vienne, France @ Jazz a Vienne

7/6 - Trencin, Slovakia @ Pohoda Festival

7/7 - Istanbul, Turkey @ Istanbull Jazz Fest

7/10 - Vilnius, Lithuania @ Botanical Gardens

7/12 - Dour, Belgium @ Dour Festival - La Petite Maison

7/13 - Rotterdam, Netherlands @ North Sea Jazz Festival

7/15 - Ferropolis, Germany @ Melt Festival

7/17 - Cascais, Portugal @ EDP Cool Jazz Festival

About "I Don't Know" courtesy of Will Mayer: "Feeling your limbs fight against the current as you desperately scan the horizon for a spec of salvation, the act of treading water. Loosing a loved one is eerily reminiscent of this sensation. An overwhelming force overtakes you. And despite your best effort, you can barely keep your head above the surface. Because this force, once it's gotten its hold on you, never truly lets go. I spent the better half of a decade fighting this force, grief, off. The harder I fought the tighter its grasp became. As I said you never truly come out a victor in this battle, but eventually you meet this beast in the eyes and allow it to take you where it pleases. Only then, in that quiet moment of acceptance and humility are you free. As for grief, you'll find it comes in waves. When the ship is first wrecked, you're drowning, with wreckage all around you. Everything floating around you reminds you of the beauty and the magnificence of the ship that was, and is no more. And all you can do is float. You find some piece of the wreckage and you hang on. For a while, all you can do is float. Stay alive.." (Unknown Author)

About Among Other Things: Among Other Things (AOT Projects) is a creative production company founded in 2016 by Director Will Mayer and Executive Producer Kosta Elchev to support brands in the creation of meaningful ideas around content and creator partnerships. For Among Other Things inquiries, please contact Kosta Elchev or Will Mayer hi@aotprojects.com. For more info visit www.aotprojects.com.

About BADBADNOTGOOD:  Have a look at their website BADBADNOTGOOD. For inquires please contact Nick Dierl at Orienteer-nick@orienteer.us or Duncan Will at duncan@orienteer.us.

Download PDF
About WeTransfer

WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 3M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 30M downloads), and the original web platform with 60M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.

Other news