WeTransfer Forms ‘Union of Concerned Photographers’
Photo: Frans Lanting
Bringing together world-renowned photographers to highlight key issues in climate change, WeTransfer launches initiative to inspire creatives around to world to document environmental change in their region.
Leading contributors include Ami Vitale (US), Luca Locatelli (IT), Frans Lanting (NL), Mandy Barker (UK), and Joel Redman (ZA).
JUNE 5, 2018: WeTransfer today announced the launch of the Union of Concerned Photographers, an international collective, kicking off with a presentation of work by leading environmental photographers whose work focuses on documenting and responding to the devastating effects of climate change. To raise awareness of these crucial issues, WeTransfer will present the initial projects by Ami Vitale (US), Luca Locatelli (IT), Frans Lanting (NL), Mandy Barker (UK), and Joel Redman (ZA) to its more than 40 million active monthly users, and encourage photographers and likeminded creatives to join the UCP by submitting their work via WeTransfer for a chance to be featured on the site.
All of the content can be found on we.tl/UCP from June 5th.
The concept of the Union of Concerned Photographers derives from the Union of Concerned Scientists, a group of prominent experts who, in 1992, sent out a warning to humanity about the coming perils of climate change. Inspired by this movement, the term “concerned photographers” was first used by Hungarian-American photographer and founder of the International Center of Photography (ICP) Cornell Capa to describe those photographers who demonstrated in their work a humanitarian impulse to use the medium to educate and change the world, not just to record it.
“Sometimes the sheer weight of information can be too much. Images have the ability to cut through the noise. That’s why we created the Union of Concerned Photographers, to harness the power of photography to underline the urgency of the crisis we all face,” said WeTransfer’s photography director Lucy Pike.
In 2017, climate experts updated the original warning (now backed by 15,000 scientists from around the world), and identified key alarming trends and changes that our planet has undergone in the past 25 years since the initial union was formed.
Each of the five initial members of the Union of Concerned Photographers will create work that responds to critical crises our planet faces. These include:
- Increased carbon emissions: Global carbon emissions and average temperatures have shown continued significant increases.
- Deforestation: Nearly 300 million acres of forest have been lost, mostly to make way for agricultural land.
- Decreased Biodiversity: Collectively the number of mammals, reptiles, amphibians, birds and fish in the world has fallen by 29%.
- Ocean Dead Zones: The number of ocean "dead zones" - places where little can live because of pollution and oxygen starvation - has increased by 75%.
- Drought: The amount of fresh water available per head of population worldwide has reduced by 26%.
Dutch photographer Frans Lanting, whose work documents the destruction of forests globally, commented on the importance of the Union: “By far, the biggest threat to the world is climate change. Not just because of its impacts on nature but because of its impact on humanity, and this is happening as we speak. I think one of the most important responses we can have to climate change is to protect our forests. They are literally the lungs of the planet -- that's why I've been photographing forests for a long time and why I want to show the world what is at stake.”
Images for press use
All images must be captioned and credited, only to be used in the context of this press release.
Note to editor
For additional content or to arrange an interview with Lucy Pike or one of the photographers about the Union of Concerned Photographers, please email Søren Nielsen at email@example.com.
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste™ (used by 200,000 teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 45M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.