'A Message From Earth' wins Webby Award
WeTransfer announced today that its online exhibition “A Message From Earth” has been named the Best Branded Editorial Experience by Advertising, Media & PR in the 22nd Annual Webby Awards.
Recognized as the “Internet’s highest honor” by The New York Times, The Webby Awards is a leading international organization honoring excellence on the Internet. This year saw 13,000 entries from over 70 countries with 3 million votes cast by 700,000 people.
“WeTransfer has set the standard for innovation and creativity on the Internet,” said Claire Graves, Executive Director of The Webby Awards. “This award is a testament to the skill, ingenuity and vision of its creators.”
A Message From Earth was released in celebration of the 40th anniversary of NASA’s Golden Record project. Paying tribute to the two phonograph records included aboard the 1977 Voyager spacecraft, the project curated a range of sounds and images to represent the diversity of life and culture on Earth.
Illustration by Sophy Hollington for A Message From Earth
To create the interactive exhibition, WeTransfer gathered specially-commissioned music, film, art and literature from over 40 contributors – including Aspen Matis, S U R V I V E, Lawrence Krauss, Fatima Al Qadiri, Deepak Chopra, Gilles Peterson, Wanda Díaz Merced and Chiara Goia. The intention was to relay a message of goodwill and encourage further exploration while raising awareness and funding for Astronomers without Borders, the Carl Sagan Institute at Cornell University and the SETI Institute. WeTransfer is providing $10,000 grants to each.
Two other WeTransfer projects also received recognition. The Bunt Machine by Mac Premo was nominated in the Short Form (Branded) category and Harmony of Difference with Kamasi Washington was given an honorary mention as the Best Branded Editorial Experience.
About The Webby Awards:
Established in 1996, The Webby Awards honors excellence on the Internet, including Websites, Film & Video, Advertising, Media & PR, Mobile Sites & Apps, Social, Podcasts & Digital Audio and Games.
This year, The Webby Awards received more than 13,000 entries from all 50 states and 70 countries worldwide. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS), who nominates and selects the The Webby Award Winners. IADAS is comprised of digital industry experts, including Lyft CEO Logan Green, Girls Who Code Founder Reshma Saujani, Gimlet Media CEO Alex Blumberg, Instagram’s Eva Chen, CNN host Van Jones, Internet inventor Vint Cerf and Playmatics CEO Margaret Wallace.
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 3M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 30M downloads), and the original web platform with 60M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.