'A Message From Earth' wins Webby Award
WeTransfer announced today that its online exhibition “A Message From Earth” has been named the Best Branded Editorial Experience by Advertising, Media & PR in the 22nd Annual Webby Awards.
Recognized as the “Internet’s highest honor” by The New York Times, The Webby Awards is a leading international organization honoring excellence on the Internet. This year saw 13,000 entries from over 70 countries with 3 million votes cast by 700,000 people.
“WeTransfer has set the standard for innovation and creativity on the Internet,” said Claire Graves, Executive Director of The Webby Awards. “This award is a testament to the skill, ingenuity and vision of its creators.”
A Message From Earth was released in celebration of the 40th anniversary of NASA’s Golden Record project. Paying tribute to the two phonograph records included aboard the 1977 Voyager spacecraft, the project curated a range of sounds and images to represent the diversity of life and culture on Earth.
Illustration by Sophy Hollington for A Message From Earth
To create the interactive exhibition, WeTransfer gathered specially-commissioned music, film, art and literature from over 40 contributors – including Aspen Matis, S U R V I V E, Lawrence Krauss, Fatima Al Qadiri, Deepak Chopra, Gilles Peterson, Wanda Díaz Merced and Chiara Goia. The intention was to relay a message of goodwill and encourage further exploration while raising awareness and funding for Astronomers without Borders, the Carl Sagan Institute at Cornell University and the SETI Institute. WeTransfer is providing $10,000 grants to each.
Two other WeTransfer projects also received recognition. The Bunt Machine by Mac Premo was nominated in the Short Form (Branded) category and Harmony of Difference with Kamasi Washington was given an honorary mention as the Best Branded Editorial Experience.
About The Webby Awards:
Established in 1996, The Webby Awards honors excellence on the Internet, including Websites, Film & Video, Advertising, Media & PR, Mobile Sites & Apps, Social, Podcasts & Digital Audio and Games.
This year, The Webby Awards received more than 13,000 entries from all 50 states and 70 countries worldwide. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS), who nominates and selects the The Webby Award Winners. IADAS is comprised of digital industry experts, including Lyft CEO Logan Green, Girls Who Code Founder Reshma Saujani, Gimlet Media CEO Alex Blumberg, Instagram’s Eva Chen, CNN host Van Jones, Internet inventor Vint Cerf and Playmatics CEO Margaret Wallace.
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, over 40 million active users transfer one billion files every month all over the world. It is WeTransfer’s mission to enable the effortless transfer of ideas between creative minds. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.
Since day one, WeTransfer has proudly supported the creative communities by giving away up to 30% of the advertising space to showcase projects we love. Creative partnerships have been launched with some of the world's most interesting individuals and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, alt-J, McSweeney's, World Press Photo, The Royal Academy of Arts, WWF and the Ace Hotel Group. On our content platform WePresent, we tell unexpected stories about creative minds from around the world. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.