WeTransfer launches PSA and ISP in the Final Days of Net Neutrality in the US
Coinciding with the end of net neutrality in the United States on April 23, file-sharing company WeTransfer, which has a US headquarters in Los Angeles, has launched a multi-part effort to combat the effect of this legislation through education and community tech activism. WeTransfer has always centered its work on providing an experience of the internet that is ethical, simple, and seamless, placing digital sustainability as a central guiding principle for the company. The end of net neutrality works in direct conflict with this, and inspired the company to use its platform to rally its community to action.
In order to educate internet users on the convoluted details of the effect of the end of net neutrality, WeTransfer released a Schoolhouse Rock style animated video, creating a sing-a-long that explains the premise, effect, and impact of the legislation in simple terms to provide context for both children and adults. This video is bolstered by an article on their editorial platform, WePresent, offering insights into how individuals can take action to combat the end of net neutrality and contribute to a better internet.
In tandem with this initiative, WeTransfer has committed to taking action, and has partnered with Los Angeles’s Community Broadband Project to launch a grassroots net-neutral internet provider, starting in WeTransfer’s local neighborhood in Venice, California. A start-up of young entrepreneurs dedicated to creating a cost effective, fast, and neutral service, Community Broadband Project is building a new business model for local, community-owned internet service providers that offer net-neutral access. This partnership allows both companies to accelerate timelines to provide a net neutral ISP alternative in beta for the neighborhood as FCC legislation comes into effect.
Damian Bradfield, President of WeTransfer, noted:
“Since opening our US headquarters in Los Angeles in 2016, there has been enormous change in legislation and public conversation in the United States, on who controls the internet, how it should be accessed and monitored, and what the government and tech companies owe the public in this sphere. This is a conversation we welcome, as we have always been committed to putting WeTransfer users first, and creating a system that does not take from them, but provides a clear, simple, and easy conduit for the transfer of ideas and information. To back up this commitment with meaningful action, we’ve partnered with Community Broadband Project to build a net neutral independent internet service provider for our local community, and test their model which could be used across the country. We’re also excited to share our video on net neutrality to help illuminate the potential effects of this legislation, and partner with WeTransfer users in the US to combat this harmful legislation.”
The video, article, and information on the ISP are available on WePresent we.tl/netneutrality.
These projects continue the work WeTransfer has done through the years to support the development of an internet that brings offline respect and decency online - including their data policy, their site which is designed without a sign up or banner ads, and partnerships with like-minded businesses. As WeTransfer expands its work in the US, it will also open up its API to developers around the world to ensure the service can be molded to new potential use cases, and WeTransfer can continue to grow and support its core user base, allowing everyone on the internet to transfer their information simply and easily.
Executive Producer: WeTransfer
Creative Agency / Executive Producer: Doubleday & Cartwright
Executive Creative Director: Aaron Amaro
Creative Director: Matthew Reed
Producer: Adam Argersinger
Production Assistant: Cary Nakamaru
Animation Director: Chris McDonnell
Singer/Songwriter: Adam Roth
Music: Granted, Allen Blickle
Sound Design: Granted, Allen Blickle
Animation Assistant: Colton Barto
Animation Assistant: Angel Kawash
Animation Assistant: Gia Pedicone
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, over 40 million active users transfer one billion files every month all over the world. It is WeTransfer’s mission to enable the effortless transfer of ideas between creative minds. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.
Since day one, WeTransfer has proudly supported the creative communities by giving away up to 30% of the advertising space to showcase projects we love. Creative partnerships have been launched with some of the world's most interesting individuals and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, alt-J, McSweeney's, World Press Photo, The Royal Academy of Arts, WWF and the Ace Hotel Group. On our content platform WePresent, we tell unexpected stories about creative minds from around the world. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.