WeTransfer presents 'Work In Progress', a new series exploring the creative process of some of the world’s most groundbreaking artists
First episode, ft. Björk and Jesse Kanda, premieres today on WePresent.
Today, WeTransfer launches a new documentary series exploring the creative process of some of the world’s most groundbreaking artists. Titled Work In Progress, the four-part documentary series celebrates the type of collaboration central to WeTransfer’s role as a conduit for creatives to share and workshop their projects with one another. The series will premiere on WeTransfer’s editorial platform WePresent with new episodes posted throughout 2018. The first episode profiles the creative dynamics between iconic Icelandic musician Björk and London-based artist Jesse Kanda, who creates surreal visuals for her music videos. It can be found here: we.tl/wip-ep1 and on YouTube here (link can be embedded)
About Episode 1:
The first episode of Work In Progress hones in on the creative process between Björk and visual artist, friend and long-time collaborator Jesse Kanda. The film shows how and why the duo are drawn to each other’s way of working, and it gives an intimate insight into their collaboration. Filmed in London and Iceland, it traces Björk’s own personal journey creatively and the influence of nature on her artistic process. It also builds a picture of their individual artistic sensibilities and how Iceland’s overwhelming beauty, the Reykjavík music scene and death and decay feed into the ideas that underpin their work.
Work In Progress is an unparalleled window into the mind of one of music’s most creative icons. It marks Jesse Kanda’s first ever video interview. WeTransfer was first inspired to document this relationship through working with Björk, Kanda and Arca for the premiere of their video Arisen My Senses.
About Work in Progress
The series explores how iconic collaborations are inspired by and how they influence political, geographical, and cultural factors in today’s world. From high-profile collaborations between generation-defining artists such as Björk, to grass roots ideas exchange shaping the world around us, Work In Progress gives a snapshot of how the creative process works in 2018, and beyond. Future episodes will explore activism, cross-cultural exchange, the internet and travel.
Jamal Dauda, Global Head of Music WeTransfer: “Our mission at WeTransfer is to enable the effortless transfer of ideas. With 75% of our users being creatives, we are constantly striving to empower creative minds to find inspiration and create, share and present new work. With this series we wanted to look at how collaboration really works. We want to go beyond the standard ‘behind-the-scenes’, and tap into what creativity looks, sounds and feels like. We don’t claim to explain it, but we believe that by showing how creative minds see the worlds around them, and understand each other, we’ll open a window onto some of the magic and the mystery.”
The series was commissioned by WeTransfer and created by Amsterdam-based entertainment company Pi Studios.
About Pi Studios
Pi Studios is an Amsterdam based premium entertainment company that connects the dots between broadcasters, digital publishers and brands to create and leverage original IP and content franchises. Pi Studios is part of the WE ARE Pi family.
Images for press use:
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 42 million active users transfer one billion files every month all over the world. It is WeTransfer’s mission to enable the effortless transfer of ideas between creative minds. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.
Since day one, WeTransfer has proudly supported the creative communities by giving away up to 30% of the advertising space to showcase projects we love. Creative partnerships have been launched with some of the world's most interesting individuals and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, alt-J, McSweeney's, World Press Photo, The Royal Academy of Arts, WWF and the Ace Hotel Group. On our content platform WePresent, we tell unexpected stories about creative minds from around the world. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.