27 MARCH 2018

WeTransfer presents 'Work In Progress', a new series exploring the creative process of some of the world’s most groundbreaking artists

First episode, ft. Björk and Jesse Kanda, premieres today on WePresent.

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Today, WeTransfer launches a new documentary series exploring the creative process of some of the world’s most groundbreaking artists. Titled Work In Progress, the four-part documentary series celebrates the type of collaboration central to WeTransfer’s role as a conduit for creatives to share and workshop their projects with one another. The series will premiere on WeTransfer’s editorial platform WePresent with new episodes posted throughout 2018. The first episode profiles the creative dynamics between iconic Icelandic musician Björk and London-based artist Jesse Kanda, who creates surreal visuals for her music videos. It can be found here: we.tl/wip-ep1 and on YouTube here (link can be embedded)

About Episode 1:

The first episode of Work In Progress hones in on the creative process between Björk and visual artist, friend and long-time collaborator Jesse Kanda. The film shows how and why the duo are drawn to each other’s way of working, and it gives an intimate insight into their collaboration. Filmed in London and Iceland, it traces Björk’s own personal journey creatively and the influence of nature on her artistic process. It also builds a picture of their individual artistic sensibilities and how Iceland’s overwhelming beauty, the Reykjavík music scene and death and decay feed into the ideas that underpin their work.

Work In Progress is an unparalleled window into the mind of one of music’s most creative icons. It marks Jesse Kanda’s first ever video interview. WeTransfer was first inspired to document this relationship through working with Björk, Kanda and Arca for the premiere of their video Arisen My Senses.

About Work in Progress

The series explores how iconic collaborations are inspired by and how they influence political, geographical, and cultural factors in today’s world. From high-profile collaborations between generation-defining artists such as Björk, to grass roots ideas exchange shaping the world around us, Work In Progress gives a snapshot of how the creative process works in 2018, and beyond. Future episodes will explore activism, cross-cultural exchange, the internet and travel.

Jamal Dauda, Global Head of Music WeTransfer: “Our mission at WeTransfer is to enable the effortless transfer of ideas. With 75% of our users being creatives, we are constantly striving to empower creative minds to find inspiration and create, share and present new work. With this series we wanted to look at how collaboration really works. We want to go beyond the standard ‘behind-the-scenes’, and tap into what creativity looks, sounds and feels like. We don’t claim to explain it, but we believe that by showing how creative minds see the worlds around them, and understand each other, we’ll open a window onto some of the magic and the mystery.”

The series was commissioned by WeTransfer and created by Amsterdam-based entertainment company Pi Studios.

About Pi Studios

Pi Studios is an Amsterdam based premium entertainment company that connects the dots between broadcasters, digital publishers and brands to create and leverage original IP and content franchises. Pi Studios is part of the WE ARE Pi family.

Images for press use:

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About WeTransfer

WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with over 2M monthly readers), WeTransfer for Mobile (with over 4M monthly users), quick slide-making tool Paste™ (with over 100,000 teams), immersive sketching tool Paper® (with over 25M downloads), and the original web platform with 42M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.

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