WeTransfer Launches Global Site Takeover Highlighting Effect of Gun Violence
WeTransfer to dedicate its platform and 100% of its advertising space to projects speaking out against gun violence, in conjunction with the March For Our Lives.
March 23, 2018 -- WeTransfer today announced an ambitious campaign in solidarity with the March For Our Lives demonstrations on Saturday, March 24, as kids, families and supporters demand the end of gun violence and mass shootings.
For 48 hours on March 24 and 25, WeTransfer will dedicate 100% of its advertising space globally to a wallpaper in support of common sense legislation and the need for change, promoting a series of creative projects on WePresent (WeTransfer’s editorial platform), which highlight perspectives on gun reform and the lasting impact of violence.
WeTransfer has over 40 million unique monthly visitors, and the wallpapers on WeTransfer are expected to be seen over 7 million times during the 48-hour takeover.
As an extension of the takeover, WeTransfer is presenting four projects from leading creatives that address gun violence in different mediums:
- WeTransfer commissioned seven artists and designers, Edel Rodriguez, Kate Moross, Camila Rosa, Eike König, Ashley Lukashevsky, Brian Elstak and Henning Wagenbreth, to come up with an artwork around #EnoughisEnough. These pieces have been bundled in a download pack for protesters to print for the march. They can also be found on WePresent here.
- Kathy Shorr’s Shot Project showcases the diversity and humanity of survivors with a collection of portraits of survivors of gun violence
- Ellen Utrecht/MikeTeevee and Kyle Hausman-Stokes, a director and US Army combat veteran, created a PSA featuring the voices of 16 military veterans speaking out about gun reform--specifically, the AR-15--and explaining that while such a weapon is appropriate for combat situations, it should not be in the hands of the civilian public.
- Craig Taylor, editor of Five Dials magazine and author of Londoners, takes a more personal and emotional approach with an interactive digital story about one survivor of a shooting in Utah. Moving through the story, which features illustrations created using gunpowder, requires participation and interaction from the reader, drawing them into the experience of the survivor.
The gun violence campaign embodies WeTransfer’s commitment to standing up for human rights while amplifying important work in the creative sphere. Each commissioned piece uses creative means to illustrate an important social and political issue, and works to educate and emotionally impact readers and viewers.
Damian Bradfield, President of WeTransfer, commented:
“At WeTransfer, we have always sought to effect meaningful, positive change in the communities we exist within, be it through providing grants, exposure, or broader support to contribute to growth and the work of creatives to provide perspectives on the issues of today. Gun violence is an issue that hits close to home for us. The year we were founded in the Netherlands (2009) 107 people died in gun-related incidents across the country. We opened our first office outside of the Netherlands in late 2016 in Los Angeles, bringing some of our team members and their families to the city. Last year - our first year in the US - over 15,000 people died in gun-related incidents, including nearly 350 in mass shootings. This is a global issue that we cannot ignore.”
All four pieces on gun control will appear on WePresent throughout the week of March 19th, and on March 24 & 25 WeTransfer will run 100% of its wallpaper advertisements dedicated to promoting the projects and calling on users to take action in solidarity with the people marching this weekend and the victims of Parkland, Las Vegas, Orlando, Charleston, Sandy Hook, Blacksburg, Columbine, and the countless too many like them.
WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with over 2M monthly readers), WeTransfer for Mobile (with over 4M monthly users), quick slide-making tool Paste™ (with over 100,000 teams), immersive sketching tool Paper® (with over 25M downloads), and the original web platform with 42M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.