WeTransfer and COLORS present colorful new music series showcasing up-and-coming artists
NoMBe performs “Freak Like Me” in the debut video of WeTransfer’s partnership with German YouTube platform COLORS.
WeTransfer has teamed up with COLORS, the Berlin-based music platform with the mantra “all colors, no genres.” Through its hugely popular YouTube channel, COLORS challenges the traditional music landscape while showcasing the most exciting up-and-coming artists.
Over the coming months, WeTransfer will be presenting a series of special sessions recorded at the COLORS studio in Berlin’s Funkhaus - a former GDR broadcast center built in the 1950’s, overlooking the River Spree in Berlin’s east.
WeTransfer will showcase one artist each month on the full-screen background ‘wallpapers’ on WeTransfer.com. These will be visible to platform’s more than 40 million monthly users, of which 75% work in creative industries. The videos will also be hosted on WeTransfer’s editorial platform WePresent alongside an exclusive editorial piece about the featured artist.
Jamal Dauda, Global Head of Music at WeTransfer, explains:
"The team at COLORS has done an outstanding job of taking a simple concept and executing it at a superlative level. Their incredible taste in music and commitment to showcasing it in its earliest stages, within this compelling visual identity, made it the easiest of choices to find a way to work together on a regular basis. We hope to take the fantastic work they are already doing and add the scope and scale of WePresent and the WeTransfer platform as a whole. We’re beyond excited about what’s to come moving forward."
In the first episode, we’re talking creative restlessness and celebrity godmothers with Caribbean-German artist NoMBe. The feature can be found on WePresent here: we.tl/colors-x-nombe.
Note to editor
For additional assets or to arrange an interview with Jamal Dauda about the partnership or WeTransfer’s role in music, please email Søren Nielsen on email@example.com.
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, over 40 million active users transfer one billion files every month all over the world. It is WeTransfer’s mission to enable the effortless transfer of ideas between creative minds. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
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Since day one, WeTransfer has proudly supported the creative communities by giving away up to 30% of the advertising space to showcase projects we love. Creative partnerships have been launched with some of the world's most interesting individuals and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, alt-J, McSweeney's, World Press Photo, The Royal Academy of Arts, WWF and the Ace Hotel Group. On our content platform WePresent, we tell unexpected stories about creative minds from around the world. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
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