WeTransfer and COLORS present colorful new music series showcasing up-and-coming artists
NoMBe performs “Freak Like Me” in the debut video of WeTransfer’s partnership with German YouTube platform COLORS.
WeTransfer has teamed up with COLORS, the Berlin-based music platform with the mantra “all colors, no genres.” Through its hugely popular YouTube channel, COLORS challenges the traditional music landscape while showcasing the most exciting up-and-coming artists.
Over the coming months, WeTransfer will be presenting a series of special sessions recorded at the COLORS studio in Berlin’s Funkhaus - a former GDR broadcast center built in the 1950’s, overlooking the River Spree in Berlin’s east.
WeTransfer will showcase one artist each month on the full-screen background ‘wallpapers’ on WeTransfer.com. These will be visible to platform’s more than 40 million monthly users, of which 75% work in creative industries. The videos will also be hosted on WeTransfer’s editorial platform WePresent alongside an exclusive editorial piece about the featured artist.
Jamal Dauda, Global Head of Music at WeTransfer, explains:
"The team at COLORS has done an outstanding job of taking a simple concept and executing it at a superlative level. Their incredible taste in music and commitment to showcasing it in its earliest stages, within this compelling visual identity, made it the easiest of choices to find a way to work together on a regular basis. We hope to take the fantastic work they are already doing and add the scope and scale of WePresent and the WeTransfer platform as a whole. We’re beyond excited about what’s to come moving forward."
In the first episode, we’re talking creative restlessness and celebrity godmothers with Caribbean-German artist NoMBe. The feature can be found on WePresent here: we.tl/colors-x-nombe.
Note to editor
For additional assets or to arrange an interview with Jamal Dauda about the partnership or WeTransfer’s role in music, please email Søren Nielsen on firstname.lastname@example.org.
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.