WeTransfer partners with Seed & Spark and launches crowdfunding rally to demonstrate the indomitable spirit of independent filmmakers
100 Days of Optimism to offer more than $250,000 in prizes.
LOS ANGELES, Calif. — January 15, 2018 — Seed&Spark, the crowdfunding platform with the highest campaign success rate in the world has partnered with WeTransfer and Bow and Arrow Entertainment for 100 Days of Optimism: a crowdfunding rally for stories of hope, change, redemption and inspiration. Participating filmmakers can qualify for more than $250,000 in prizes.
“Last year, we launched 100 Days of Diversity as an answer to what was going on politically, and to encourage filmmakers to build activism into their art — to constantly push the envelope not just creatively but also socially. We knit that into the daily fabric of Seed&Spark. Now we want to pump some good juju into the top of 2018 -—for all of us,” said Emily Best, founder and CEO of Seed&Spark. “It’s not just about stories of hope, but also about art that’s so exciting it reminds us what it is to be alive. It reminds us why we get up every day and fight.”
In order to participate, filmmakers must launch a crowdfunding campaign on Seed&Spark between January 15 and March 25, 2018, and their campaigns must finish by April 25. The rally is open to all formats and genres (short, feature, series, fiction and non-fiction). Campaigns that reach 100% of their goal and gather at least 1,000 followers become eligible for prizes, including a total of $50,000 in grants and hundreds of thousands of dollars of marketing support from WeTransfer for films of any format and $25,000 investment from Bow and Arrow Entertainment for up to three documentary films.
Full entry information and key dates can be found at www.seedandspark.com/optimism.
“Having the guts to stand up and be accountable for your own thoughts and be judged is brutal. Getting recognition for your work; tough. Earning money from your thoughts, work and sweat; near impossible. Since 2009 we have been supporting creatives and helping bring relevant cultural projects to life. We get how tough this game is," says Damian Bradfield, President and CMO of WeTransfer. “We fully support Seed&Spark’s mission to encourage filmmakers to weave activism into their art, and celebrating optimism and the power of community has never seemed more urgent than today.”
Stories of optimism include those about hope, change, inspiration, determination, redemption as well as those that clearly show the creative genius of humanity that the audience cannot help but feel optimistic.
“Bow and Arrow Entertainment is very excited to be a part of 100 Days of Optimism with WeTransfer and Seed & Spark. Seed&Spark is providing a platform for unconventional, bold storytellers; a mandate that aligns perfectly with Bow and Arrow’s approach to filmmaking. This partnership is an opportunity to expand that platform- to include inspirational and aspirational stories, told through fresh and underrepresented lenses from documentary filmmakers across the country," said Bow and Arrow Entertainment.
100 Days of Optimism follows last year’s Hometown Heroes crowdfunding rally in partnership with Duplass Brothers Productions, which was Seed&Spark’s largest rally to date, and marks the first of several rallies from Seed&Spark in 2018.
WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with over 2M monthly readers), WeTransfer for Mobile (with over 4M monthly users), quick slide-making tool Paste™ (with over 100,000 teams), immersive sketching tool Paper® (with over 25M downloads), and the original web platform with 42M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.