WeTransfer wins four Lovie Awards
FKA twigs documentary and unique storytelling collaboration CLEAN each scoop two awards for online excellence.
Two WeTransfer projects have been honored with two awards each at 2017 Lovie Awards.
Now in their seventh year, The Lovie Awards honor online excellence in Europe across websites, online advertising, video, mobile, apps, podcast and social.
The story was created by Shelly Oria and Alice Sola Kim. One author would write a chapter and send it to the other, who would take the tale off in whatever direction felt right before sending it back to the other writer. Together they completed ten chapters in this way, challenging each other as they built the story.
The Baltimore Dance Project - a documentary by WeTransfer Studios featuring FKA twigs - scooped a bronze award and the public's choice award for Best Branded Editorial Experience, Online Advertising.
The documentary is directed by Nick Walker and chronicles British artist FKA twigs as she brings together a community of 400 dancers to celebrate artistic expression. The film premiered on WeTransfer’s editorial platform This Works.
The full list of winners can be found here.
About The Lovie Awards
The mission of The Lovie Awards is to recognize the unique and resonant nature of the European internet community—from Europeʼs top digital and creative networks and content publishers to cultural and political organizations and individual creators. Now in its seventh year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe.
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 42 million active users transfer one billion files every month all over the world. It is WeTransfer’s mission to enable the effortless transfer of ideas between creative minds. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.
Since day one, WeTransfer has proudly supported the creative communities by giving away up to 30% of the advertising space to showcase projects we love. Creative partnerships have been launched with some of the world's most interesting individuals and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, alt-J, McSweeney's, World Press Photo, The Royal Academy of Arts, WWF and the Ace Hotel Group. On our content platform WePresent, we tell unexpected stories about creative minds from around the world. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.