13 OCTOBER 2017

WeTransfer wins four Lovie Awards

FKA twigs documentary and unique storytelling collaboration CLEAN each scoop two awards for online excellence.

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Two WeTransfer projects have been honored with two awards each at 2017 Lovie Awards.

Now in their seventh year, The Lovie Awards honor online excellence in Europe across websites, online advertising, video, mobile, apps, podcast and social.

CLEAN - a ten-chapter story created with pioneering publishing platform McSweeney's - was awarded a bronze award and the public's choice award in Best Branded Editorial Experience for Online Advertisement.

The story was created by Shelly Oria and Alice Sola Kim. One author would write a chapter and send it to the other, who would take the tale off in whatever direction felt right before sending it back to the other writer. Together they completed ten chapters in this way, challenging each other as they built the story.

The Baltimore Dance Project - a documentary by WeTransfer Studios featuring FKA twigs - scooped a bronze award and the public's choice award for Best Branded Editorial Experience, Online Advertising.

The documentary is directed by Nick Walker and chronicles British artist FKA twigs as she brings together a community of 400 dancers to celebrate artistic expression. The film premiered on WeTransfer’s editorial platform This Works.

The full list of winners can be found here.

About The Lovie Awards

The mission of The Lovie Awards is to recognize the unique and resonant nature of the European internet community—from Europeʼs top digital and creative networks and content publishers to cultural and political organizations and individual creators. Now in its seventh year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe.

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About WeTransfer

WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.

WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.

Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.

Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.

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