13 OCTOBER 2017

WeTransfer wins four Lovie Awards

FKA twigs documentary and unique storytelling collaboration CLEAN each scoop two awards for online excellence.

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Two WeTransfer projects have been honored with two awards each at 2017 Lovie Awards.

Now in their seventh year, The Lovie Awards honor online excellence in Europe across websites, online advertising, video, mobile, apps, podcast and social.

CLEAN - a ten-chapter story created with pioneering publishing platform McSweeney's - was awarded a bronze award and the public's choice award in Best Branded Editorial Experience for Online Advertisement.

The story was created by Shelly Oria and Alice Sola Kim. One author would write a chapter and send it to the other, who would take the tale off in whatever direction felt right before sending it back to the other writer. Together they completed ten chapters in this way, challenging each other as they built the story.

The Baltimore Dance Project - a documentary by WeTransfer Studios featuring FKA twigs - scooped a bronze award and the public's choice award for Best Branded Editorial Experience, Online Advertising.

The documentary is directed by Nick Walker and chronicles British artist FKA twigs as she brings together a community of 400 dancers to celebrate artistic expression. The film premiered on WeTransfer’s editorial platform This Works.

The full list of winners can be found here.

About The Lovie Awards

The mission of The Lovie Awards is to recognize the unique and resonant nature of the European internet community—from Europeʼs top digital and creative networks and content publishers to cultural and political organizations and individual creators. Now in its seventh year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe.

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About WeTransfer

WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 3M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 30M downloads), and the original web platform with 60M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.

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