05 OCTOBER 2017

WeTransfer and Gilles Peterson release new podcast series, The Psychology of DJing

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Gilles Peterson interviews five of his favorite DJs including Seth Troxler and The Black Madonna in a new podcast series from WeTransfer Studios, launching October 10th. The launch marks WeTransfer’s first move into original podcasting.

In a new WeTransfer podcast series, WeTransfer’s Creative Director Gilles Peterson explores The Psychology of DJing. The series, produced in collaboration with Worldwide FM, features five intimate interviews with DJs The Black Madonna, Seth Troxler, Cassy Craig Richards and IG Culture.

Gilles Peterson has been one of the world’s top DJs for three decades. He wanted to explore life behind the turntables and get into the head of his fellow DJs. Why do they do it? How do they handle the pressure? What’s it like to build a profession out of a passion?

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The episodes in the series will be between 18 and 28 minutes long, and the talks touch upon both practical and personal aspects of the life of a professional DJ.

Gilles Peterson says:  “Having been in the DJ cockpit for more than 30 years, I’ve always been fascinated by what makes other DJs tick. I still love it to bits, but there have been times of doubt when I wondered what my ration d’être was. So that’s what I wanted to find out about in this series – chatting to some of my favorite characters on the world circuit about the highs and lows of playing records to people.”

For WeTransfer, the launch of The Psychology of DJing is particularly exciting because it is the first podcast to be produced and released by WeTransfer. It will be featured on a new WeTransfer podcast channel where additional podcasts will also be released in the near future.

Rob Alderson, VP of Content at WeTransfer says:  “We’ve been excited about producing our own podcasts for a while but we wanted to wait until we had the right partner and the right idea. Gilles is the perfect person for this series – the DJs all trust him because he has seen and done it all and this makes the interviews really honest and insightful. Although obviously about DJs and DJing, the conversations all speak to the joys and struggles of dedicating your life to any sort of creative endeavour.”

The whole series will be on iTunes and Mixcloud from October 10 and it will also available as part of WeTransfer's new mp3 preview feature which allows users to listen to audio files before, or instead of, downloading them.

Note to editor

For more information or to arrange an interview with Gilles Peterson about the podcast or Rob Alderson about WeTransfer doing podcasts, please email Søren Nielsen on soren@wetransfer.com.

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About WeTransfer

WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, over 40 million active users transfer one billion files every month all over the world. It is WeTransfer’s mission to enable the effortless transfer of ideas between creative minds. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.

WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.

Since day one, WeTransfer has proudly supported the creative communities by giving away up to 30% of the advertising space to showcase projects we love. Creative partnerships have been launched with some of the world's most interesting individuals and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, alt-J, McSweeney's, World Press Photo, The Royal Academy of Arts, WWF and the Ace Hotel Group. On our content platform WePresent, we tell unexpected stories about creative minds from around the world. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.

Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.

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