05 OCTOBER 2017

WeTransfer and Gilles Peterson release new podcast series, The Psychology of DJing

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Gilles Peterson interviews five of his favorite DJs including Seth Troxler and The Black Madonna in a new podcast series from WeTransfer Studios, launching October 10th. The launch marks WeTransfer’s first move into original podcasting.

In a new WeTransfer podcast series, WeTransfer’s Creative Director Gilles Peterson explores The Psychology of DJing. The series, produced in collaboration with Worldwide FM, features five intimate interviews with DJs The Black Madonna, Seth Troxler, Cassy Craig Richards and IG Culture.

Gilles Peterson has been one of the world’s top DJs for three decades. He wanted to explore life behind the turntables and get into the head of his fellow DJs. Why do they do it? How do they handle the pressure? What’s it like to build a profession out of a passion?

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The episodes in the series will be between 18 and 28 minutes long, and the talks touch upon both practical and personal aspects of the life of a professional DJ.

Gilles Peterson says:  “Having been in the DJ cockpit for more than 30 years, I’ve always been fascinated by what makes other DJs tick. I still love it to bits, but there have been times of doubt when I wondered what my ration d’être was. So that’s what I wanted to find out about in this series – chatting to some of my favorite characters on the world circuit about the highs and lows of playing records to people.”

For WeTransfer, the launch of The Psychology of DJing is particularly exciting because it is the first podcast to be produced and released by WeTransfer. It will be featured on a new WeTransfer podcast channel where additional podcasts will also be released in the near future.

Rob Alderson, VP of Content at WeTransfer says:  “We’ve been excited about producing our own podcasts for a while but we wanted to wait until we had the right partner and the right idea. Gilles is the perfect person for this series – the DJs all trust him because he has seen and done it all and this makes the interviews really honest and insightful. Although obviously about DJs and DJing, the conversations all speak to the joys and struggles of dedicating your life to any sort of creative endeavour.”

The whole series will be on iTunes and Mixcloud from October 10 and it will also available as part of WeTransfer's new mp3 preview feature which allows users to listen to audio files before, or instead of, downloading them.

Note to editor

For more information or to arrange an interview with Gilles Peterson about the podcast or Rob Alderson about WeTransfer doing podcasts, please email Søren Nielsen on soren@wetransfer.com.

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About WeTransfer

WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.

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