WeTransfer Wins Silver Clio Music Award for FKA twigs Documentary
Book set 'Doubt Time Magic' also shortlisted.
The WeTransfer Studios documentary of FKA twigs' impromptu dance workshop in Baltimore has won a prestigious advertising award. The Baltimore Dance Project scooped a Silver Clio Award in the film category of the Clio Music Awards.
The Baltimore Dance Project is directed by Nick Walker and chronicles British artist FKA twigs as she calls together a community of 400 dancers to celebrate artistic expression. The film shows how dance brings together people of all backgrounds and abilities, and how the artist inspires a unique sense of local pride and creative experimentation. The film premiered on WeTransfer’s editorial platform This Works with a specially designed microsite.
The film has previously won both a Red Dot Award and a Hermes Creative Award.
Back in 2009 when we started WeTransfer we could only have dreamed of working with talent like FKA twigs and today, thanks to the millions of people that love and use our service, our dreams are becoming a reality. This award is really meant for our friends, the creative community, the producers, makers, and shapers.
WeTransfer’s hard-cover book set ‘Doubt, Time, Magic’ was also shortlisted for a Clio Award in the category “Brand Design, Editorial”.
About the Clio Award:
Known as the “Oscars of advertising”, the Clio Awards is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent that push boundaries and establish new precedent. More information can be found on www.clio.com.
WeTransfer Press Photos
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, over 40 million active users transfer one billion files every month all over the world. It is WeTransfer’s mission to enable the effortless transfer of ideas between creative minds. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.
Since day one, WeTransfer has proudly supported the creative communities by giving away up to 30% of the advertising space to showcase projects we love. Creative partnerships have been launched with some of the world's most interesting individuals and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, alt-J, McSweeney's, World Press Photo, The Royal Academy of Arts, WWF and the Ace Hotel Group. On our content platform WePresent, we tell unexpected stories about creative minds from around the world. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.