WeTransfer Wins Silver Clio Music Award for FKA twigs Documentary
Book set 'Doubt Time Magic' also shortlisted.
The WeTransfer Studios documentary of FKA twigs' impromptu dance workshop in Baltimore has won a prestigious advertising award. The Baltimore Dance Project scooped a Silver Clio Award in the film category of the Clio Music Awards.
The Baltimore Dance Project is directed by Nick Walker and chronicles British artist FKA twigs as she calls together a community of 400 dancers to celebrate artistic expression. The film shows how dance brings together people of all backgrounds and abilities, and how the artist inspires a unique sense of local pride and creative experimentation. The film premiered on WeTransfer’s editorial platform This Works with a specially designed microsite.
The film has previously won both a Red Dot Award and a Hermes Creative Award.
Back in 2009 when we started WeTransfer we could only have dreamed of working with talent like FKA twigs and today, thanks to the millions of people that love and use our service, our dreams are becoming a reality. This award is really meant for our friends, the creative community, the producers, makers, and shapers.
WeTransfer’s hard-cover book set ‘Doubt, Time, Magic’ was also shortlisted for a Clio Award in the category “Brand Design, Editorial”.
About the Clio Award:
Known as the “Oscars of advertising”, the Clio Awards is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent that push boundaries and establish new precedent. More information can be found on www.clio.com.
WeTransfer Press Photos
WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including WePresent (an editorial platform with 2 million monthly readers), WeTransfer for Mobile (with 5 million monthly users) and the original web platform (with 42 million monthly users and over a billion files sent each month).
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.