Natascha Chamuleau Joins WeTransfer as VP of Sales
Former Facebook and eBay executive will help WeTransfer further expand globally
WeTransfer is excited to announce that Natascha Chamuleau will join the company as the new Vice President of Sales. Most recently, Chamuleau was Facebook’s Head of Client Solutions & Sales Manager, Global Marketing Solutions, based in Dublin. Prior to that, she worked in a variety of leadership roles at eBay Classified and Marktplaats, ranging from Sales to Growth and Product Innovation.
Natascha will further develop WeTransfer’s business strategy and will be managing the international sales team. She will lead WeTransfer’s mission to help brands speak to the service’s creative audience in the most interesting and innovative ways possible.
“Natascha’s comprehensive international experience with digital media, advertising and growth makes her a great fit for this position,” says Gordon Willoughby, WeTransfer’s CEO. “Since we launched our full-screen platform back in 2009, we’ve been pushing our advertising formats forward. From electronic billboards to video and interactive, we love finding new ways to pique people’s interest. We look forward to working with Natascha on further strengthening our advertising proposition and expanding our business internationally.”
Natascha Chamuleau says: “I am very excited to be joining WeTransfer, a company I had long admired for its creative character and brand safety. WeTransfer not only protects how and where messages are seen but shows them alongside highly-crafted art and design. The quality of paid-for ads and curated artworks feels the same, enhancing the experience of the millions of users who rely on WeTransfer every day. With more than 70% of WeTransfer users being hard-to-reach creatives, I see amazing potential for further growth.”
Natascha will start her new position on August 28. She will be based in WeTransfer’s Amsterdam office and reports into the company’s co-founder and CIO Nalden.
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.
Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.