Natascha Chamuleau Joins WeTransfer as VP of Sales
Former Facebook and eBay executive will help WeTransfer further expand globally
WeTransfer is excited to announce that Natascha Chamuleau will join the company as the new Vice President of Sales. Most recently, Chamuleau was Facebook’s Head of Client Solutions & Sales Manager, Global Marketing Solutions, based in Dublin. Prior to that, she worked in a variety of leadership roles at eBay Classified and Marktplaats, ranging from Sales to Growth and Product Innovation.
Natascha will further develop WeTransfer’s business strategy and will be managing the international sales team. She will lead WeTransfer’s mission to help brands speak to the service’s creative audience in the most interesting and innovative ways possible.
“Natascha’s comprehensive international experience with digital media, advertising and growth makes her a great fit for this position,” says Gordon Willoughby, WeTransfer’s CEO. “Since we launched our full-screen platform back in 2009, we’ve been pushing our advertising formats forward. From electronic billboards to video and interactive, we love finding new ways to pique people’s interest. We look forward to working with Natascha on further strengthening our advertising proposition and expanding our business internationally.”
Natascha Chamuleau says: “I am very excited to be joining WeTransfer, a company I had long admired for its creative character and brand safety. WeTransfer not only protects how and where messages are seen but shows them alongside highly-crafted art and design. The quality of paid-for ads and curated artworks feels the same, enhancing the experience of the millions of users who rely on WeTransfer every day. With more than 70% of WeTransfer users being hard-to-reach creatives, I see amazing potential for further growth.”
Natascha will start her new position on August 28. She will be based in WeTransfer’s Amsterdam office and reports into the company’s co-founder and CIO Nalden.
WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including WePresent (an editorial platform with 2 million monthly readers), WeTransfer for Mobile (with 5 million monthly users) and the original web platform (with 42 million monthly users and over a billion files sent each month).
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.