WeTransfer offers unique interactive experience of Monument Valley 2
Exclusive partnership includes interview with Dan Gray, head of ustwo Games, and download package
WeTransfer, the world’s leading file-sharing service, is announcing an exclusive partnership with ustwo Games to promote the highly anticipated game Monument Valley 2 (MV2). WeTransfer’s interactive fullscreen background images (‘wallpapers’) immerse the user in the wondrous chapters of Monument Valley 2, demonstrating the potential of the platform as an interactive experience.
The MV2 wallpapers take the user on a journey through three worlds of the game, showcasing its high quality artwork, matched by beautiful soundscapes and navigated by an intuitive and subtle interface. High resolution images of the game can be downloaded to be used as wallpapers for your device or WeTransfer Plus account. In an exclusive interview on WeTransfer’s blog This Works, Dan Gray, the head of ustwo Games, discusses the challenges the team faced to outdo themselves again after the highly successful first release of the game in 2014 (which has been downloaded 30 million times). The piece is accompanied by exclusive images and sketches from the design process. Read the whole interview here.
Matt “Mills” Miller, Co-Founder of ustwo, says about the collaboration: “I have been a fan of WeTransfer for years. Besides offering a super easy tool, they are really pushing the creative agenda – with projects like the FKA twigs documentary, but also in their way of raising the bar for advertisers. WeTransfer has an incredibly large user base that consists of so many artists, musicians, creatives and early adopters; this is the perfect audience for us. We are very excited to partner with them to bring this experience to a whole new set of potential players.”
Set in the same universe, Monument Valley 2 tells the story of a mother and child as they embark on a journey of discovery through a stunning and impossible world. Players will explore ever-changing landscapes, mechanics that surprise at every turn and an evolving parent-child relationship. Inspiration was drawn from a variety of sources including mid-century illustration, theatre, toy design and even confectionary. The end result is a game in which every chapter is unique, every sound is engaging, and every moment is beautiful.
“Monument Valley is possibly the greatest iOS game ever made. How many games, not apps, are installed on the devices of two to three generations?” says Damian Bradfield, CMO and US President of WeTransfer. “The rich heritage of design, imagination and originality of ustwo is a perfect synergy with WeTransfer. We are honored to be able to play a small role in putting this game onto the radar of the millions of fans that trust WeTransfer to collaborate every day.”
View the wallpaper here.
WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with over 2M monthly readers), WeTransfer for Mobile (with over 4M monthly users), quick slide-making tool Paste™ (with over 100,000 teams), immersive sketching tool Paper® (with over 25M downloads), and the original web platform with 42M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.