WeTransfer offers unique interactive experience of Monument Valley 2
Exclusive partnership includes interview with Dan Gray, head of ustwo Games, and download package
WeTransfer, the world’s leading file-sharing service, is announcing an exclusive partnership with ustwo Games to promote the highly anticipated game Monument Valley 2 (MV2). WeTransfer’s interactive fullscreen background images (‘wallpapers’) immerse the user in the wondrous chapters of Monument Valley 2, demonstrating the potential of the platform as an interactive experience.
The MV2 wallpapers take the user on a journey through three worlds of the game, showcasing its high quality artwork, matched by beautiful soundscapes and navigated by an intuitive and subtle interface. High resolution images of the game can be downloaded to be used as wallpapers for your device or WeTransfer Plus account. In an exclusive interview on WeTransfer’s blog This Works, Dan Gray, the head of ustwo Games, discusses the challenges the team faced to outdo themselves again after the highly successful first release of the game in 2014 (which has been downloaded 30 million times). The piece is accompanied by exclusive images and sketches from the design process. Read the whole interview here.
Matt “Mills” Miller, Co-Founder of ustwo, says about the collaboration: “I have been a fan of WeTransfer for years. Besides offering a super easy tool, they are really pushing the creative agenda – with projects like the FKA twigs documentary, but also in their way of raising the bar for advertisers. WeTransfer has an incredibly large user base that consists of so many artists, musicians, creatives and early adopters; this is the perfect audience for us. We are very excited to partner with them to bring this experience to a whole new set of potential players.”
Set in the same universe, Monument Valley 2 tells the story of a mother and child as they embark on a journey of discovery through a stunning and impossible world. Players will explore ever-changing landscapes, mechanics that surprise at every turn and an evolving parent-child relationship. Inspiration was drawn from a variety of sources including mid-century illustration, theatre, toy design and even confectionary. The end result is a game in which every chapter is unique, every sound is engaging, and every moment is beautiful.
“Monument Valley is possibly the greatest iOS game ever made. How many games, not apps, are installed on the devices of two to three generations?” says Damian Bradfield, CMO and US President of WeTransfer. “The rich heritage of design, imagination and originality of ustwo is a perfect synergy with WeTransfer. We are honored to be able to play a small role in putting this game onto the radar of the millions of fans that trust WeTransfer to collaborate every day.”
View the wallpaper here.
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, over 40 million active users transfer one billion files every month all over the world. It is WeTransfer’s mission to enable the effortless transfer of ideas between creative minds. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.
Since day one, WeTransfer has proudly supported the creative communities by giving away up to 30% of the advertising space to showcase projects we love. Creative partnerships have been launched with some of the world's most interesting individuals and organizations, including Björk, Trevor Noah, Ryan McGinley, Moby, FKA twigs, alt-J, McSweeney's, World Press Photo, The Royal Academy of Arts, WWF and the Ace Hotel Group. On our content platform WePresent, we tell unexpected stories about creative minds from around the world. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.