WeTransfer appoints Marili ‘t Hooft-Bolle as Chief Operating Officer
Amsterdam, the Netherlands
WeTransfer appoints Marili ‘t Hooft-Bolle as Chief Operating Officer. 't Hooft-Bolle previously held various leadership roles at start-ups such as Fab.com, Snappcar and Glossybox as well as C-level positions at Realnetworks and Endemol. She studied Law and Economics and holds an MBA from INSEAD.
WeTransfer, the world’s leading file-sharing service, is announcing today that Marili ́t Hooft-Bolle has been appointed Chief Operating Officer (COO). In this new role, Marili will be responsible for Operations, Finance, HR, Legal, Facilities and Support.
Marili ́t Hooft-Bolle previously worked in a variety of leadership roles ranging from earlier stage companies such as Fab.com, Snappcar and Glossybox, to C-level positions at Realnetworks and Endemol. Since 2016, she has been running Fast Forward Ventures, consulting in growth acceleration and raising series A for start-ups. Marili studied Law and Economics and holds an MBA from INSEAD. She joins the Executive Team consisting of Gordon Willoughby (CEO), Nalden (CIO and co-founder), Stefan Verkerk (CSO), Damian Bradfield (US President and CMO) and Bastiaan Terhorst (CTO).
Gordon Willoughby, CEO of WeTransfer, says: “In Marili we have found someone with exactly the set of experiences and successes we were looking for. She will be a great complement to the rest of the Executive Team and will help get WeTransfer to the next level even faster.”
About her appointment, Marili says: “WeTransfer is one of the best known Dutch technology brands worldwide and one of the most promising scale-ups. I am very excited to contribute to the expansion of the company’s footprint across the globe.”
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.