08 MARCH 2017, LOS ANGELES, USA

WeTransfer and Madame Gandhi launch specially-commissioned film for International Women’s Day

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Summary
In light of this year's International Women's Day, WeTransfer Studios is proud to team up with LA-based artist, singer, and activist Madame Gandhi. Together with the renowned music photographer Deirdre O'Collaghan, she created a short, optimistic video celebrating and elevating the female voices in our community. This video will be featured on WeTransfer's full-screen wallpapers for one week and seen by over 40 million monthly active users worldwide.

The theme for this year’s International Women’s Day is #BeBoldForChange, a call to help build a more gender inclusive world. In that light, WeTransfer Studios is proud to team up with Madame Gandhi, an artist that personifies the bold, fearless female voice. Together with renowned music photographer Deirdre O’Collaghan, Gandhi created a short video with a strong, optimistic message about celebrating and elevating the female voices in our community. For one week, the LA-shot video will be featured on WeTransfer’s full-screen ‘wallpapers’, seen by over 40 million monthly active users worldwide.

About the collaboration, Madame Gandhi says, “As an artist and activist the coolest part about this collaboration, is that WeTransfer is using online space and real estate that is not typically used for social justice. It’s such a pleasure to see a tech company recognize the value of that real estate, especially on desktop with such a big space, and to see how they take a utility service and turn it into not only a beautiful visual space but also a call to action that makes the world a better place. And as an artist, it means so much to share my message about personal liberation and elevating and celebrating what women bring to the table on WeTransfer as opposed to a more common space, because I think people who typically wouldn’t hear this message, are now going to get reached. That makes the work even more meaningful.”

Please find the video as well as an exclusive interview with Madame Gandhi here.
Madame Gandhi's wallpaper on WeTransfer can be seen here.

Limited edition EP Voices with free download
In time for International Women's Day, Madame Gandhi will be releasing limited edition copies of her debut EP Voices on vinyl (available now at madamegandhi.com/shop), with a private link inside to download the album digitally via WeTransfer. This download includes a bonus 6th track with her commentary describing each song, which is unavailable anywhere else.


About Madame Gandhi
Kiran Gandhi (1989) is an artist, singer, and activist based in Los Angeles. Having gained recognition as the former drummer for M.I.A., Madame Gandhi now writes music that elevates and celebrates the female voice. Her first EP ‘Voices’ was released in late 2016. Gandhi is a former Analyst at Interscope Records and holds an MBA from Harvard University. Read more about Madame Gandhi on her website.

About Deirdre O’Callaghan
Deirdre O’Callaghan is a renowned photographer based in Los Angeles. As part of the original team at Dazed & Confused magazine, Deirdre’s passion for music instinctively steered her career to shoot for all major record companies and artists such as The National, Grinderman, Questlove, Laura Marling, U2, Damon Albarn and De La Soul. Her recent photographic and interview book project ‘The Drum Thing’ featured 100 of the most unique and established drummers in the world today, including Madame Gandhi. Her next book is about the colourful residents of the infamous New York cultural landmark the Chelsea Hotel.


About WeTransfer Studios
Since day one, WeTransfer has supported the creative communities by giving away 30% of the background imagery to showcase projects they love. WeTransfer Studios develops that commitment to bringing creatives together on original, collaborative projects across art, design, music and more. It goes beyond curating the best existing work on the platform and moves into creating new work to share with the world.

All image credit: Deirdre O'Callaghan (Los Angeles), for Madame Gandhi

Quotes
"You don’t have to be female to believe the future is female. I really do think we need to give women the space to lead. By taking a step back and passing the mic over to the women in our lives, who knows what sort of extraordinary art, ideas, and creative thinking might come out to make the world a better place?" Madame Gandhi
"As an artist and activist the coolest part about this collaboration, is that WeTransfer is using online space and real estate that is not typically used for social justice. It’s such a pleasure to see a tech company recognize the value of that real estate, especially on desktop with such a big space, and to see how they take a utility service and turn it into not only a beautiful visual space but also a call to action that makes the world a better place. And as an artist, it means so much to share my message about personal liberation and elevating and celebrating what women bring to the table on WeTransfer as opposed to a more common space, because I think people who typically wouldn’t hear this message, are now going to get reached. That makes the work even more meaningful." Madame Gandhi
Images
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  • Medium square screen shot 2016 08 24 at 17.09.00

    Annematt Ruseler

    Global Director of Communications
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About WeTransfer

WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with over 2M monthly readers), mobile app 'Collect by WeTransfer' (with over 4M monthly users), quick slide-making tool Paste™ (with over 100,000 teams), immersive sketching tool Paper® (with over 25M downloads), and the original web platform with 43M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.

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