13 FEBRUARY 2017, AMSTERDAM, THE NETHERLANDS

Exclusively on WeTransfer: Three interviews with World Press Photo winners

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Summary
For the second year in a row, WeTransfer is proud to partner with The World Press Photo Foundation to tell the stories of the Foundation’s award-winning photographers. This year we feature the works of American photographer Ami Vitale with her series 'Pandas Gone Wild', Chilean photographer Tomas Munita with 'Cuba On the Edge of Change' and Finnish photographer Markus Jokela with his intimate account of Table Rock, Nebraska.

For the second year in a row, WeTransfer is proud to partner with The World Press Photo Foundation to tell the stories of the Foundation’s award-winning photographers. This year we feature the works of American photographer Ami Vitale with her series Pandas Gone Wild, Chilean photographer Tomas Munita with Cuba On the Edge of Change and Finnish photographer Markus Jokela with his intimate account of Table Rock, Nebraska.

WeTransfer’s mission is to enable the effortless transfer of ideas from one creative mind to many. We also celebrate and showcase some of the best creative work from around the world.

This year, WeTransfer has exclusive interviews with three of the World Press Photo’s (WPP) winners which explore how and why the award-winning work came together.

“It feels more and more difficult to make sense of the world right now,” says Rob Alderson, Editor-in-Chief at WeTransfer. “Photojournalism is a great way for people to tell a whole host of stories we may not usually hear, but which are vital that we try and understand. We’re delighted to work with World Press again to promote the winners’ work on WeTransfer.com, and dive a little deeper on our dedicated content platform This Works.”

The World Press Photo foundation’s photography contest has been held annually since 1955 and showcases the best in photojournalism and multimedia storytelling. Its exhibition, featuring the winning work, travels the world and attracts more than four million people every year.

About WPP

The World Press Photo Foundation is an independent, non-profit organisation from Amsterdam, the Netherlands. The foundation was set-up in 1955, when a group of Dutch photographers decided to organise a contest to showcase their work to international colleagues. It has since grown to become an important force in the development and promotion of the work of visual journalists.

Header Image by Ami Vitale (for National Geographic Magazine, from 'Pandas Gone Wild', www.amivitale.com) . For credit for the additional images below, please refer to the attached 'Photography Credits' document.

Quotes
"It feels more and more difficult to make sense of the world right now. Photojournalism is a great way for people to tell a whole host of stories we may not usually hear, but which are vital that we try and understand. We’re delighted to work with World Press again to promote the winners’ work on WeTransfer.com, and dive a little deeper on our dedicated content platform This Works." Rob Alderson, Editor-in-Chief at WeTransfer
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    Annematt Ruseler

    Global Director of Communications
    Phone: +31 6 4183 5382
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About WeTransfer

WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with over 2M monthly readers), mobile app 'Collect by WeTransfer' (with over 4M monthly users), quick slide-making tool Paste™ (with over 100,000 teams), immersive sketching tool Paper® (with over 25M downloads), and the original web platform with 42M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.

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