17 JANUARY 2017, LOS ANGELES

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WeTransfer offers Free Premium Accounts to Every Arts Student in the U.S.

Supporting the Artistic Leaders of Tomorrow

Los Angeles

Summary

WeTransfer announces that it is offering every creative arts student in the United States a free premium WeTransfer account. The file-transfer service wants to support the students by helping them transfer large files without disrupting their creative flow. Through the program, each student will have access to a WeTransfer Plus account for a year, valued at $120. Harvard, Stanford, NYU, SVA and CalArts are among the schools already participating.

WeTransfer announces that it is offering every creative arts student* in the United States a free premium WeTransfer account. The file-transfer service wants to support the students by helping them transfer large files without disrupting their creative flow. Through the program, each student will have access to a WeTransfer Plus account for a year, valued at $120. A WeTransfer Plus account offers 20GB transfers, 100GB storage, custom wallpaper backgrounds and URLs, and password protected files. Harvard, Stanford, NYU, SVA and CalArts are among the schools already participating.

Despite recent efforts, arts programs are still seen as optional or even inferior in the wider education context. But turbulent times call for many of the skills and ways of thinking which creative projects encourage and develop. Of the initiative, Michael Bierut, Graphic Designer, Design Critic and Educator, says: “Design and arts education aren't marginal activities that are nice to have in good times. As a matter of fact, they're indispensible in tough times. Creativity and imagination have the capacity to build bridges, change minds, and transform lives. In an age of instantaneous, borderless communication, the work of creative people is more necessary than ever.” Nelly Ben Hayoun, Wired Innovation Fellow, Director of NBH Studios and Head of Experiences at WeTransfer, adds: "What the next generation needs is time to think, experiment, but also space and support to develop and engage with society, get involved politically and artistically with our futures. The tech world needs to inspire that next generation – to be bold, impolite and ambitious."

“Today's creative students are tomorrow's artistic leaders. We want to support them in their growth and provide them with the best tools to succeed,” says Camille Lindbom, VP of Business Development at WeTransfer. “By providing WeTransfer Plus accounts to students in art schools, WeTransfer enables them to seamlessly move from creation to collaboration, facilitating the flow of creative energy that artists crave. In return, we find ourselves inspired by their development and as the year progresses, we will select some of their best artwork and showcase it on WeTransfer.com.” Ever since it was founded in 2009, WeTransfer has given away 30% of its ad space to showcase creative work. Since early 2016, it also features new talent on its blog ThisWorks.

Please click here to read more about the education program.

*Creative Arts Students include music, visual arts, design, film, fine arts, architecture, photography, and literary arts students.

Links

Quotes

Design and arts education aren't marginal activities that are nice to have in good times. As a matter of fact, they're indispensible in tough times. Creativity and imagination have the capacity to build bridges, change minds, and transform lives. In an age of instantaneous, borderless communication, the work of creative people is more necessary than ever.

Michael Bierut (Graphic Designer, Design Critic, Educator)

What the next generation needs is time to think, experiment, but also space and support to develop and engage with society, get involved politically and artistically with our futures. The tech world needs to inspire that next generation – to be bold, impolite and ambitious.

Nelly Ben Hayoun (Head of Experiences, WeTransfer; Wired Innovation Fellow; Director of NBH Studios)

Today's creative students are tomorrow's artistic leaders. We want to support them in their growth and provide them with the best tools to succeed. By providing WeTransfer Plus accounts to students in art schools, WeTransfer enables them to seamlessly move from creation to collaboration, facilitating the flow of creative energy that artists crave. In return, we find ourselves inspired by their development and as the year progresses, we will select some of their best artwork and showcase it on WeTransfer.com.

Camille Lindbom (VP of Business Development , WeTransfer)

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Spokespeople

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    Annematt Ruseler

    Global Director of Communications

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About WeTransfer

WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with over 2M monthly readers), mobile app 'Collect by WeTransfer' (with over 4M monthly users), quick slide-making tool Paste™ (with over 100,000 teams), immersive sketching tool Paper® (with over 25M downloads), and the original web platform with 42M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.

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