28 NOVEMBER 2016

WeTransfer partners with innovative publishing company McSweeney's

Ten-chapter story by Alice Sola Kim and Shelly Oria will be unveiled over the next five days

Now available on www.wetransfer.com/mcsweeneys

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Los Angeles, November 28, 2016 - WeTransfer, the world’s leading file-transfer service, is proud to present a unique partnership with the innovative San Francisco based publishing company McSweeney's. At the intersection of creativity, literature, and technology, this collaboration will take the WeTransfer user onto a unique reading journey. Writers Alice Sola Kim and Shelly Oria have created a ten-chapter narrative, with each successive chapter written in response to the one that came before it. Readers will witness an experiment in dual authorship and serialized storytelling, with the writers challenging each other (without having ever met) and passing ideas and details back and forth. The project was commissioned by McSweeney's for WeTransfer.


“When we started talking to WeTransfer about bringing fiction to their platform, we didn't want to commission a traditional short story,” says Jordan Bass, Executive Editor at McSweeney's. “With over 70% of WeTransfer’s users being creative professionals, we knew we could take this project as an opportunity to be ambitious, and challenge two of the most inventive and inspired writers we know to come up with something absorbing and unpredictable. We had no idea how it would all unfold, but we were blown away by what Alice and Shelly came back with. WeTransfer gave them total freedom all the way through, and the result is a strange and wonderful and deeply rewarding thing.”


Camille Lindbom, VP of Business Development WeTransfer, added: “The result of this commission is a fantastic story that shows the extensive power of creative collaboration. The writers created a universe in which readers can immerse themselves, while still appreciating how two writers managed to play off of each other’s creativity. The work and precision behind each chapter are impressive.”


WeTransfer will be delivering two chapters a day, starting Monday, November 28th, until Friday, December 2nd. Readers can follow the story and download the chapters here.

Read more about the creative process in an interview with the writers on ThisWorks, WeTransfer's editorial platform.


About Shelly Oria

Shelly Oria's was born in Los Angeles and grew up in Israel. Her book of short stories, New York 1, Tel Aviv (2014) earned nominations for a Lambda Literary Award and the Edmund White Award for Debut Fiction among other honors. Shelly's fiction has appeared in The Paris Review and McSweeney's among others, and has won a number of awards, including the Indiana Review Fiction Prize. A recipient of grants and fellowships from MacDowell, LMCC, and the Sozopol Seminars in Bulgaria, she co-directs the Writers' Forum at Pratt. Oria resides in Brooklyn, New York. www.shellyoria.com


About Alice Sola Kim

Alice Sola Kim is the winner of the 2016 Whiting Award. Her writing has appeared or is forthcoming in places such as Tin House, Lenny Letter, The Village Voice, McSweeney's, BuzzFeed Books, and The Year's Best Science Fiction and Fantasy. She has received grants and scholarships from the MacDowell Colony, Bread Loaf Writers' Conference, and the Elizabeth George Foundation. Ailce Sola Kim resides in New York City. www.alicesolakim.com



About WeTransfer

WeTransfer is the simplest way to send your files around the world. 40 million active users transfer more than one billion files every month on the platform. WeTransfer promotes some of the world's leading brands through full screen advertising and supports the creative community by showcasing their work. Since its founding 2009, WeTransfer has collaborated with some of the world’s most creative minds to produce innovative and challenging content for their users.


About McSweeney’s

McSweeney’s is an independent publishing company based in San Francisco, founded by world renowned author Dave Eggers. Projects include a journal of new fiction (McSweeney’s), a magazine of essays and interviews (the Believer), an ever-growing selection of books under various imprints, and a daily humor website.



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About WeTransfer

WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with over 2M monthly readers), mobile app 'Collect by WeTransfer' (with over 4M monthly users), quick slide-making tool Paste™ (with over 100,000 teams), immersive sketching tool Paper® (with over 25M downloads), and the original web platform with 43M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.

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