21 NOVEMBER 2016

Presenting the New and Improved WeTransfer

How New is the New WeTransfer?

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WeTransfer, the world’s most simple file transfer service, is unveiling its new and improved platform. Every component of the platform is now faster, more secure and more reliable. On top of that, with this redesign, WeTransfer has been made much more scalable: the company is ready for the next phase of growth. The new WeTransfer has been rolled out in 195 countries.

Los Angeles, November 23, 2016 - Today, WeTransfer, the world’s most simple file transfer service, is unveiling its new and improved platform. Nalden, co-founder of WeTransfer, says: “One billion files are currently sent through our service every month, so it’s a great moment to roll out this update that will make the service even easier to use. Every component of the platform is now faster, more secure and more reliable. On top of that, I’m proud that with this re-design, we have made WeTransfer much more scalable. The company is ready for the next phase of growth.” The new WeTransfer has been rolled out in 195 countries.

Out with the old, and in with the New

The new website is built around a better overall user experience. The first thing users will notice is a cleaner interface, with a navigation menu to access the help, information and account-related pages from a new sliding panel. A bigger message field that scales as you type allows users to tell their story along with their files. Another big improvement is that recipients can now download separate files. From a brand perspective, the updated identity includes a new logo, color palette and set of playful visual elements for a fresh new look.

Under the Hood

As well as the visible design changes, the back-end of the platform has also been rebuilt from scratch to make the service work faster than ever. The infrastructure powering WeTransfer has been overhauled to be more stable and scalable. This means that processing time for uploads has been reduced by 90% for large transfers, so downloads are now faster and more reliable. The interface is more responsive to take the user’s whole workflow to the next level. Receiving transfers on mobile devices has also been improved.

A revamped WeTransfer Plus

As part of the new WeTransfer, customers who subscribe to WeTransfer Plus now get a completely new experience to manage their transfers and customize their profile. They can benefit from premium features and:

• Send transfers up to 20GB 

• Personalize their background images, transfer emails and WeTransfer URL

• Password protect transfers

• Choose a transfer’s deletion date, or remove it altogether

• Easily store transfers and access transfer history 

Please read more about the new WeTransfer on Medium:

My favorite improvements of the new WeTransfer.com by VP of Design Thijs Remie

The new WeTransfer: why strangulation works by CTO Bastiaan Terhorst

Beyond Design by Creative Director Laszlito Kovacs

For more please go to www.medium.com/wetransfer

About WeTransfer

WeTransfer is the simplest way to send your files around the world. 100 million users send more than one billion files every month on the platform. WeTransfer promotes some of the world's leading brands through full screen advertising and supports the creative community by showcasing work we love from individuals and organisations. Founded in 2009, the team is based in Amsterdam and Los Angeles. www.wetransfer.com

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About WeTransfer

WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to New York City.

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