21 NOVEMBER 2016

Presenting the New and Improved WeTransfer

How New is the New WeTransfer?

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Summary
WeTransfer, the world’s most simple file transfer service, is unveiling its new and improved platform. Every component of the platform is now faster, more secure and more reliable. On top of that, with this redesign, WeTransfer has been made much more scalable: the company is ready for the next phase of growth. The new WeTransfer has been rolled out in 195 countries.

Los Angeles, November 23, 2016 - Today, WeTransfer, the world’s most simple file transfer service, is unveiling its new and improved platform. Nalden, co-founder of WeTransfer, says: “One billion files are currently sent through our service every month, so it’s a great moment to roll out this update that will make the service even easier to use. Every component of the platform is now faster, more secure and more reliable. On top of that, I’m proud that with this re-design, we have made WeTransfer much more scalable. The company is ready for the next phase of growth.” The new WeTransfer has been rolled out in 195 countries.

Out with the old, and in with the New

The new website is built around a better overall user experience. The first thing users will notice is a cleaner interface, with a navigation menu to access the help, information and account-related pages from a new sliding panel. A bigger message field that scales as you type allows users to tell their story along with their files. Another big improvement is that recipients can now download separate files. From a brand perspective, the updated identity includes a new logo, color palette and set of playful visual elements for a fresh new look.

Under the Hood

As well as the visible design changes, the back-end of the platform has also been rebuilt from scratch to make the service work faster than ever. The infrastructure powering WeTransfer has been overhauled to be more stable and scalable. This means that processing time for uploads has been reduced by 90% for large transfers, so downloads are now faster and more reliable. The interface is more responsive to take the user’s whole workflow to the next level. Receiving transfers on mobile devices has also been improved.

A revamped WeTransfer Plus

As part of the new WeTransfer, customers who subscribe to WeTransfer Plus now get a completely new experience to manage their transfers and customize their profile. They can benefit from premium features and:

• Send transfers up to 20GB 


• Personalize their background images, transfer emails and WeTransfer URL


• Password protect transfers


• Choose a transfer’s deletion date, or remove it altogether


• Easily store transfers and access transfer history 



Please read more about the new WeTransfer on Medium:

My favorite improvements of the new WeTransfer.com by VP of Design Thijs Remie

The new WeTransfer: why strangulation works by CTO Bastiaan Terhorst

Beyond Design by Creative Director Laszlito Kovacs

For more please go to www.medium.com/wetransfer


About WeTransfer

WeTransfer is the simplest way to send your files around the world. 100 million users send more than one billion files every month on the platform. WeTransfer promotes some of the world's leading brands through full screen advertising and supports the creative community by showcasing work we love from individuals and organisations. Founded in 2009, the team is based in Amsterdam and Los Angeles. www.wetransfer.com

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About WeTransfer

WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.

WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.

Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.

Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.

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