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WeTransfer presents a unique concert curated by Gilles Peterson

HOW WE DO: LA celebrates opening of WeTransfer's first office in the United States

September 28, 2016, Ace Hotel Downtown Los Angeles


How We Do: LA is a unique evening of musical collaborations. Presented by WeTransfer's creative director and world-renowned DJ/producer Gilles Peterson, the event brings together an exciting combination of cutting-edge acts for one night only. In the stunning setting of The Theatre at Ace Hotel, Gilles will be joined by Miguel Atwood-Ferguson and his 11-piece orchestra, alongside an eclectic range of cutting-edge musical talent. Confirmed acts: Nai Palm, The Sa-Ra Creative Partners, BADBADNOTGOOD, Special Guest

Los Angeles, August 25, 2016 - How We Do: LA is a unique evening of musical collaborations presented by WeTransfer, the world’s most simple file transfer service. The company’s creative director Gilles Peterson is bringing together an exciting combination of cutting-edge acts like BadBadNotGood, Miguel Atwood-Ferguson, Nai Palm, Sa-Ra Creative Partners, and more. How We Do: LA on September 28 at Ace Hotel, is the kick-off of a series of events to mark WeTransfer’s arrival in the United States, which are all about making unexpected creative connections.

Gilles Peterson: “This show will be a journey through the history of LA music starting with hip-hop from The Sa-Ra Creative Partners and ending in jazz with Miguel Atwood-Ferguson and his strings and an amazing surprise act. The eclectic BadBadNotGood combine jazz, soul and funk on to a base of improvisation and top it all off with a touch of hip-hop.” The concert will take place in the stunning setting of The Theatre at Ace Hotel, with whom WeTransfer partners up for the second year in a row. For both parties it is an obvious match: both brands stand for effortless and enriching experiences in transit.

“This is our first major event in America. Hopefully the first of many as we officially launch in the US. We are stoked at the opportunity of showcasing an amazing cross section of talent offline, hoping to highlight what makes WeTransfer stand out and why WeTransfer works.” Damian Bradfield, Chief Marketing Officer WeTransfer.

Kelly Sawdon, Chief Brand Officer Ace Hotel, says: "We've had a longtime affinity for WeTransfer. Together, we've witnessed the overwhelming response that can come from supporting unique talents, connecting the dots between art, technology and everyday life. We're eager to see their capacity for sharing brought to life on the stage in Los Angeles."

Practical details

Date: September 28, 2016

Location: The Theatre at Ace Hotel Downtown LA

Time: 8 - 11 pm

Tickets: $10 via this link

Audio event (Invite only)

Before the main How We Do program in the Theatre, a special VIP audio event at Ace Hotel DTLA will explore how sound is used as a material, a device and a storytelling medium. It will feature leading creatives who use sound in innovative ways across music, podcasting, design and performance, including The Cooties (garage punk band), Mileece (sound artist and environmental designer) and Nelly Ben Hayoun (designer and Head of Experiences at WeTransfer).

About WeTransfer

WeTransfer is the simplest way to send your files from one to many. Last year, its users sent over one billion files. WeTransfer promotes some of the world's leading brands through full screen advertising and helps support the creative community by giving away one third of their ad inventory to showcase artists, designers, musicians and creative organisations. Founded in 2009, the team is based in Amsterdam and now; Los Angeles.

About The Theatre at Ace Hotel

The Theatre at Ace Hotel Downtown Los Angeles is Ace's loving re-animation of the historic United Artists Theater. Built in 1927 for the maverick film studio founded by Mary Pickford, Charlie Chaplin and Douglas Fairbanks, The Theatre stands as a monument to a group of seminal American artists — modern iconoclasts striking out on their own. Ace’s restoration of this majestic space serves as a singular stage for art, film, dance and creative celebration in the heart of the Broadway Theater District’s vibrant modern renaissance. View all upcoming events at The Theatre at Ace Hotel DTLA at theatre.acehotel.com

Note to the editor:

Journalists are very welcome to attend both events. The Audio event has limited capacity, please RSVP via annematt@wetransfer.com

For interviews requests and other questions please contact Annematt Ruseler, PR Manager WeTransfer via annematt@wetransfer.com or +31641835382

From July 2015 to February 2016, Ace and WeTransfer collaborated by inviting artists to take over the billboard at Ace Hotel DTLA for the project DearDTLA. 



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About WeTransfer

WeTransfer makes beautifully obvious tools that bring ideas to life. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with over 2M monthly readers), mobile app 'Collect by WeTransfer' (with over 4M monthly users), quick slide-making tool Paste™ (with over 100,000 teams), immersive sketching tool Paper® (with over 25M downloads), and the original web platform with 43M monthly users and over a billion files sent each month.

From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means the leanest data policy possible and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.

Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.

Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.

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