WeTransfer Acquires Digital Design Agency Present Plus
The innovative file-transfer company furthers its commitment to design-driven products and technology
WeTransfer today announced that it has acquired digital design and innovation studio Present Plus.
With more than half of its global users working in the creative industries, design has always been central to WeTransfer’s mission and culture. In acquiring Present Plus, the company is doubling down on this commitment.
“The Present Plus team has worked on a number of design projects for WeTransfer, such as our iOS app and The Creative Class,” said Bas Beerens, founder and chairman of WeTransfer. “We share a similar passion for design, software, culture, and storytelling, and we are excited to bring them in house.”
Established in 2010 by Damian Bradfield and WeTransfer co-founder Nalden, Present Plus focused on making tech simple and useful, and creating content worth sharing. Its award-winning work attracted clients like adidas, MR PORTER, British Airways, Sonos and Christie’s.
The Present Plus team will join WeTransfer’s offices in Amsterdam, leading a series of design-driven product launches for the company, including a revamped user interface for WeTransfer.com and a desktop app for OS X.
“WeTransfer is full of talent, the company is booming and the opportunity is enormous,” said Damian Bradfield, CEO of Present Plus. “It’s great to be able to play a big part in WeTransfer’s growth moving forward with a particular focus on expanding in the US."
As Chief Innovation Officer, Nalden will lead the design team within WeTransfer and Damian Bradfield will become Chief Marketing Officer.
Present Plus London will continue to produce film for existing and new clients as an independent film & production studio.
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste™ (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste™ and expanded its US presence to Seattle and New York City.