WeTransfer Launches ‘The Creative Class’ Season 2: Hear The World’s Top Experts, From Fashion to Outer Space, Talk Creativity, Design & Technology
Creative Class Season 2 celebrates Jill Tarter, Penny Martin, Nancy Tilbury, and Olivia Merilahti; Each honoree has been influential and innovative in mixing technology with passionate creativity
NEW YORK (January 20, 2015) — WeTransfer, the simple file-transfer service to discover and share new digital content, is unveiling the second season of their Creative Class video series today. The series highlights the outstanding lives and work of four women who embody the spirit of merging creative passions with technology. To see the series, visit: www.thecreativeclass.tv
“These are some of the most influential creative people in the word,” said Nalden, co-founder of WeTransfer. “They’ve always found new ways to spur our imaginations into action with their original ideas, marrying creativity with technology to do truly jaw-dropping work. We’re thrilled to honor them for their incredible projects, contributions and innovations, in fields spanning everything from fashion to the study of extraterrestrial life.”
The four honorees featured in this season’s Creative Class are:
· Jill Tarter: Jill Cornell Tarter is an astronomer and the former director of the Center for SETI Research, holding the Bernard M. Oliver Chair for the SETI Institute. Jill’s work in the search for extraterrestrial intelligence has brought her wide recognition in the scientific community, including the Lifetime Achievement Award from Women in Aerospace. In 2004, TIME Magazine named her one of the 100 most influential people in the world. Jill is deeply involved in the education of future citizens and scientists.
· Penny Martin: Penny Martin is a London-based writer and editor. Since 2010, she has been editor in chief of the women's magazine "The Gentlewoman." This bi-annual publication represents the influential modern women of today, featuring names such as Vivienne Westwood, Christy Turlington, Adele, Robyn and Angela Lansbury. Penny previously worked as editor in chief at SHOWstudio.com and curator at the Women's Library and The National Museum of Photography, Film & Television. She is also a contributor to publications such as The New York Times and the gentlewoman’s sister magazine Fantastic Man.
· Nancy Tilbury: Nancy Tilbury is the co-founder and director of Studio XO, a fashion and technology company based in London. Nancy graduated with an MA in women’s wear from the Royal College of Art in 1997 and it was during that time she explored her skills as an innovator. Between 2008-2011, she established the revolutionary MA Fashion Futures program at Kingston University London. Nancy’s clients include Philips, The Black Eyed Peas and TechHAUS, Lady Gaga’s Technical Division to the HAUS of Gaga.
· Olivia Merilahti: Born in Paris in 1982, Olivia Merilahti is a Finnish-French musician and composer. Originally a student of classical music, Olivia met musician Dan Levy in 2004 while writing the music for the film Empire of the Wolves. The duo went on to form their band, The Dø, of which Merilahti is the frontwoman. The Dø are based in Paris and their studio is located in Normandy, in an 18th century water tower.
“Yes, we’re a file-transfer service,” added Nalden. “But our heritage, with nearly 60 percent of our users being in creative industries, is all about helping creative people share their work while harnessing technology to do amazing things.”
The idea for “The Creative Class” series comes in part from Richard Florida‘s 2002 book, The Creative Class, which suggested this group of people would form the driving force for the social and economic development of our post-industrial cities.
WeTransfer connects the global creative community. Since 2009 we have made file-sharing simple, so you can spend time on what matters most. WeTransfer is also a stage for hand-picked talent. So through our platform, you will discover the latest art, music, design and lots of other stuff that won’t fit into this sentence. www.wetransfer.com
Chris Harihar, Crenshaw Communications for WeTransfer
WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent (with 2M monthly readers), mobile app 'Collect by WeTransfer' (with 4M monthly users), quick slide-making tool Paste® (with 40,000 active teams), immersive sketching tool Paper® (with more than 25M downloads), and the original web platform with 50M monthly users and over a billion files sent each month.
From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means having a responsible data policy and tools that don’t distract people from their creative flow. WeTransfer has pioneered a new means of online advertising, resulting in the platform’s full-page wallpapers, designed by our award-winning in-house creative studio. Advertisers include industry-leading brands like Apple, Saint Laurent, Google, Balenciaga, Samsung, Netflix, Adidas, and Squarespace.
Since its founding, WeTransfer has proudly supported the creative communities and given up to 30% of advertising space to support the arts, donating over 5 billion impressions in 2017. Through our ongoing advertising grant program and content platform, WePresent, we have partnered with hundreds of groundbreaking artists and organizations, including Björk, King Krule, FKA twigs, Ryan McGinley, Ami Vitale, the Nelson Mandela Foundation, the UN Development Program, the World Wildlife Foundation and the Prince Estate. In 2016, WeTransfer launched the world’s first free Masters of the Arts in design thinking with the University of the Underground and Worldwide FM, the global radio station run by legendary BBC DJ Gilles Peterson.
Following a $25 million investment from Highland Europe in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters. In 2018, WeTransfer acquired popular creative apps Paper® and Paste® and expanded its US presence to Seattle and New York City.