WeTransfer and G-Star Launch ‘Tone to Transfer: #Tightorwide Soundstage’ Collaboration to Showcase New Music Talent
08 APRIL 2015, NEW YORK, USA
SummaryWeTransfer and G-Star have launched a new campaign, ‘Tone to Transfer: #Tightorwide Soundstage’, which will showcase emerging artists to the file-transfer service’s 70 million worldwide users.
‘Tone to Transfer: #Tightorwide Soundstage,’ is a weeklong campaign that will combine exclusive, free track downloads and wallpaper images of rising artists who will be dressed in G-Star. The campaign launches today on WeTransfer with a wallpaper takeover featuring rapper OG Maco wearing G-Star’s Yard Jacket and 5620 3D Slim denim, accompanied by a free download of his latest track “Facecard”.
A different artist and their music will be championed each day until Tuesday April 14, 2015, when the campaign culminates in a talent showcase at The Box in New York City. The event, organized by The dFm, will feature performances from Tawiah, Honduras, Sunflower Bean, Lee Bannon, Full Crate, and a surprise headlining guest.
The event will also present the first official viewing of WeTransfer’s new brand video, which spotlights and empowers a diverse set of people in creative industries around the world who have worked closely with the company, including: Formento+Formento, Live FAST Magazine, Esao Andrews, Ruben Lenten and Olaf Hussein.
The full campaign schedule is as follows:
- Wednesday, April 8, 2015: Campaign launch with OG Maco (Facecard) as first WeTransfer takeover
- Thursday, April 9, 2015: Kirk Knight (Give’ Em)
- Friday, April 10, 2015: Kitty Cash (Onyx)
- Saturday, April 11, 2015: Photographer Hannah Sider(images of Travis Scott, G-Eazy, Dej Loaf, Post Malone, Curtis Wiliams of Tek 9)
- Sunday, April, 12, 2015: Michael Uzowuru (June 29th)
- Monday, April 13, 2015: Jesse Boykins III (I can’t Stay)
- Tuesday, April 14, 2015: Honduras (Paralyzed)
The collaboration is the latest in a series of partnerships powered by WeTransfer that support and champion creativity, from emerging talents to established professionals.
To join the Soundstage event on April 14 and experience this new music talent, please contact email@example.com to confirm your attendance.
Soundstage Event Info
WHAT: WeTransfer & G-Star #Tightorwide Soundstage Event, powering performances from Tawiah, Honduras, Sunflower Bean, Lee Bannon, Full Crate and a special guest headliner, as well as the first official viewing of WeTransfer’s new brand video.
WHEN: April 14th, 2015. 7:00pm – 11:00pm
WHERE: The Box, 189 Chrystie St, NYC
TO RSVP PLEASE EMAIL: firstname.lastname@example.org
"WeTransfer was founded in 2009 with creativity at its heart. It was made by creatives for the creative industries – using technology, simplicity and design to free them from the complications associated with sending large files. Together with G-Star, we are excited to bring ‘Tone to Transfer: #Tightorwide’ and all the artists involved to our combined audience, both online and offline. Our users appreciate that we’ve always celebrated creativity and content creation, and have tried to empower and enable emerging talent across music, art, photography and design. It’s a pleasure to share these artists with our community and to see inspiring personalities like Prince and Judith Hill share their own content via our service too." Bas Beerens, founder, WeTransfer
"G-Star Raw is a modern denim brand, whose philosophy has always been ‘Just the Product’. With a focus on denim craftsmanship and innovation, G-Star has always supported and celebrated authenticity and creative pioneers. Partnering with WeTransfer will bring G-Star’s core DNA to life, by presenting emerging and raw talents on one stage." Thecla Schaeffer, chief marketing officer, G-Star Raw
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WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.
Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.