Stephen Fry and Penguin partner with WeTransfer for exclusive online launch of digital project, YourFry

25 SEPTEMBER 2014, LONDON, UK
Summary
To mark the launch of Stephen Fry’s new memoir More Fool Me, WeTransfer is collaborating with Penguin Books to bring to life the author’s new digital project, YourFry.

More than just a straightforward digital launch, YourFry has been designed to explore different interpretations of the same content, by inviting creative individuals and communities to produce their own interpretations of words from Stephen Fry’s memoirs, More Fool Me and The Fry Chronicles.

The collaboration sees an exclusive video of Fry promoted on WeTransfer, explaining the project and calling for people to enter using assets made available on a special WeTransfer Plus page.

Penguin Books has open-sourced the text, metadata, audio and imagery from Stephen Fry’s latest memoirs, allowing creatives to use elements of his books and turn them into their own innovative takes on Fry’s memoirs. The brief invites entrants to focus on a theme based on Fry’s passions, including technology, friendship and heroes, literature and language.

The intention is to inspire creatives and showcase diverse and innovative work, the best of which will be showcased across WeTransfer’s, Stephen Fry’s and Penguin’s multiple channels.

To inspire further entries, WeTransfer will also showcase some of the unique submissions on the site, providing WeTransfer’s 60 million users with a full-circle experience.

The exclusive launch of YourFry’s digital call for entries is just the latest in a series of projects between Penguin Books and WeTransfer which aim to bring together print and digital creativity.

More Fool Me by Stephen Fry is published by Penguin on 25th September 2014. Available in hardback, eBook and audiobook. To find out more about YourFry, go to www.yourfry.com

Quotes
"We always look for new ways to provide more depth and inspire our users through collaborations with creative industries. YourFry is a uniquely rich, cohesive experience and we’re anticipating this collaboration with Penguin and Stephen Fry to marry traditional and digital concepts and inspire people around the world." Damian Bradfield, Chief Strategy Officer at WeTransfer
"The Penguin, Stephen Fry and WeTransfer collaboration for YourFry is the perfect partnership. This challenge will appeal to creatively-minded, tech-savvy, and design loving innovators, who all use WeTransfer daily all around the world. Furthermore, the simplicity of WeTransfer and their attention to detail epitomises technological perfection." Nathan Hull, Digital Product Development Director at Penguin Books UK
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About WeTransfer

WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.

WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.

Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.

Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.

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