05 AUGUST 2014, LONDON, UK

Will Self partners with WeTransfer for launch of new book as part of ongoing collaboration with Penguin Books

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Summary
As part of its ongoing creative partnership, WeTransfer is collaborating with Penguin Books for the official unveiling of the global artwork for Will Self’s new book, Shark.

This collaboration will make an excerpt of the book available to read, absolutely free and without any need to sign-up, exclusively to WeTransfer’s 55 million global users.

Shark is a mind-bending novel, centring around an incredible real event – the largest ever shark attack in human history, when nearly 600 men were killed after the sinking of the US naval vessel that delivered the bomb that would be dropped on Hiroshima.

WeTransfer will be showcasing the book’s striking cover in a unique still life photograph that will link to retail partner Waterstones.com where people can pre-order the title a month ahead of its official launch this September.

The launch of artwork for Will Self’s latest novel is just the latest in a series of projects between Penguin Books and WeTransfer, which aim to bring together print and digital creativity.

To see the cover artwork from Will Self’s latest novel, Shark, please visit: http://we.tl/shark

To read the first excerpt made available from the book, please visit:

http://www.penguinblog.co.uk/extracts-2/read-an-exclusive-extract-of-shark-by-will-self/

And enter the following password: wetransfer

Shark by Will Self is published by Penguin on 4th September 2014. Available in hardback and eBook.

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Quotes
"“Striking imagery has been a mainstay of WeTransfer; showcasing the work of exciting artists is an integral part of our user-experience. Likewise, Penguin has continuously enlisted adventurous designers with a strong vision to bring its publications to life, showcasing that printed books are still a canvas for creativity." " Nalden, chief marketing officer and co-founder of WeTransfer
"“As design enthusiasts ourselves, Penguin is a company we have always admired, not only for their timeless designs but also their innovative approach to digital communication. One of the previous covers we displayed achieved more than 25,000 clicks to Penguin’s online store in 27 days, so whilst we’re delivering stunning imagery on our platform, we’ve shown our global user-base obviously enjoy these books covers as much as we do.” " Nalden, chief marketing officer and co-founder of WeTransfer
""We’re delighted to partner with WeTransfer to unveil the daring cover of Will Self’s, Shark. WeTransfer is one of the most exciting and progressive online businesses out there and we’ve long admired their commitment to showcasing timeless and innovative design.”" Celeste Ward-Best, Campaigns Executive at Penguin Books UK
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About WeTransfer

WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.

WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.

Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.

Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.

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