Penguin Books collaborates with WeTransfer to showcase covers by leading designers and artists

16 APRIL 2014, LONDON, UK
Summary
A new creative partnership between Penguin Books and free file-transfer service, WeTransfer, announced today, will see unique Penguin book covers from leading designers and street artists showcased on WeTransfer’s full-screen backgrounds.

To celebrate the partnership, WeTransfer will exhibit the covers of five of Penguin’s recent limited edition Street Art series to its 20 million monthly active users.

The book covers, designed by leading artists, including Nathan Burton, Sickboy and 45RPM, will take over WeTransfer’s full-screen backgrounds in the form of multiple still life photographs displaying a range of Penguin authors. When people click on each of the photographs, they will be taken through to Penguin’s online store for further information.

Titles in this series include:

  • Joshua Ferris, Then We Came to the End (Cover: 45RPM)
  • Nick Cave, And the Ass Saw the Angel (Cover: ROA)
  • Zoë Heller, The Believers (Cover: Sickboy)
  • Iain Sinclair, American Smoke (Cover: Nathan Burton)
  • Zadie Smith, Embassy of Cambodia (Cover: gray318)

The collaboration is part of an ongoing partnership between Penguin Books and WeTransfer in a bid to bring together print and digital creativity. All of these books are already available to buy – the next series of covers will be premiered on WeTransfer later this summer.

This is the latest in a number of creative partnerships for WeTransfer who have recently collaborated with the British Fashion Council, experience designer Nelly Ben and Where’s Wally?

Interviews and further comment can be provided on request.

To see the Penguin covers from the most recent Street Art series, please visit the following links:

Quotes
"We’re delighted to partner with WeTransfer to showcase the diverse talent and creativity of our artists and authors. WeTransfer is one of the most exciting and progressive online businesses out there and we’ve long admired their commitment to the design community." Celeste Ward-Best, Campaigns Executive at Penguin
"Penguin is a company that we have admired for a long time. They have pioneered timeless design and innovative digital communication to ensure publishing remains relevant to a twenty-first century audience. The unique look and feel of the Penguin brand sits neatly within the experience we look to deliver for our users. By showcasing these specially commissioned covers we are not only delivering beautiful imagery but offering huge creative opportunities for the Penguin brand." Nalden, chief marketing officer and co-founder of WeTransfer
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About WeTransfer

WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.

WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.

Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.

Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.

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