Nelly Ben Hayoun appointed WeTransfer’s first Head of Experiences
Director of the International Space Orchestra at NASA Ames Research Center and Designer of Experiences at the SETI Institute, Nelly Ben Hayoun, joins WeTransfer to design cosmic user experiences and partnerships
11 DECEMBER 2013, AMSTERDAM, NETHERLANDS
SummaryFile sharing service, WeTransfer, has today appointed experience designer and director, Nelly Ben Hayoun, as the Service’s first Head of Experiences to advise on unique and creative user experiences across the platform.
File sharing service, WeTransfer, has today appointed experience designer and director, Nelly Ben Hayoun, as the Service’s first Head of Experiences. Nelly will be an adviser to WeTransfer helping to develop unique, creative user experiences and form innovative partnerships that support the simplicity and hassle-free nature of WeTransfer’s service.
Every week, WeTransfer will feature an entry from Nelly Ben Hayoun’s visual diary, documenting her bold experiential practices and collaborations. Using WeTransfer’s full-screen background, these visual diaries will showcase Nelly’s interminable energy, critical thinking and spatial endeavour.
Nelly Ben Hayoun is the brains behind the International Space Orchestra at NASA Ames Research Centre. In the summer of 2012 the ISO performed Ground Control: An Opera in Space in California. This was composed by a team including Beck, Blur and Gorillaz frontman, Damon Albarn, with Bobby Womack and producer Richard Russell. Alongside this, Nelly is the Designer of Experiences at the SETI Institute and an academic at a variety of renowned research institutions. Her new project, Disaster Playground, investigates future outer space catastrophes and the design of procedures to manage them. In her spare time Nelly is training to be an astronaut.
WeTransfer recently hit the 2 million transfers a day milestone with 18 million monthly active users conducting 46 million transfers in October alone. Last month, 4000 terabytes of WeTransfer data passed through Amazon servers, with the level of transfers carried out in November 2010 now the same as the amount carried out in one day on the platform at present. To celebrate this milestone, WeTransfer doubled the transfer capacity of paid-for Plus accounts from 5GB to 10GB.
"Nelly has galactic visions and a diverse mind which fits squarely into the ethos of WeTransfer. While WeTransfer is all about simplicity and a frictionless file transferring experience for our 18 million users, we overlay this with some of the most creative full screen artwork, designs and videos which underpin the whole look and feel of the service. Nelly wants to democratize space and bring it closer to everyday people, showing that some of the most amazing creativity can come from science and that some of the most recognised science requires lots of creativity. We want to help Nelly along this path and inspire our users to have ideas that are out of this world. Nelly will be our creative catalyst, helping us find new ways to bring our creative community of users closer together." Bas Beerens, WeTransfer CEO and founder
"I am really honoured to collaborate with WeTransfer. I feel very close to the company’s creative vision and communicative enthusiasm for sharing experiences. Building on the success of the work WeTransfer already does so well, I have no doubt that together we can create incredible transfer experiences on Earth and beyond." Nelly Ben Hayoun
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.
Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.