File-sharing service,WeTransfer, announced today that it has broken through the 2 million transfers a day milestone. Since its launch three years ago, WeTransfer has transformed into an trust-worthy, global service with 18 million monthly active users, who enjoy the simplicity the service provides without having to sacrifice speed or efficiency. Based out of Amsterdam and San Francisco, WeTransfer saw 46 million transfers take place in October alone.
WeTransfer uses Amazon Web Services to run its back-end functions, while supplementing the file-sharing element of the platform with its unique full-screen creative images and advertising. Last month, 4000 terabytes of WeTransfer data passed through the Amazon servers, with the level of transfers carried out in November 2010 now the same as the amount carried out in one day on the platform at present.
On top of user growth, WeTransfer is now consistently profitable with strong margins having more than doubled its revenue in the last year. The service splits its revenue into two steams. Through the take-up of Plus (paid) accounts amounting to 60% of revenues, which allow for personalised pages and a larger transfer capacity, and through global brands advertising on WeTransfer’s full-screen background. This advertising is coupled with work sourced from both known and under-the-radar creatives, defining the look and feel of the service while raising the quality of advertising imagery.
WeTransfer was originally set up in 2009 by Bas Beerens and Nalden as a means to save courier costs and to speedily distribute photography, video and other documents. WeTransfer enables anyone to easily send large files, without any complications, lengthy sign-up forms or intrusive banner ads. The team has championed a service which is unique in its simplicity and ease of use.
Co-Founder of WeTransfer, Nalden said: “We believe in an online world that’s as close to human as possible and the response that we’ve received from our users has demonstrated this hunger for simplicity. We have been expanding across the globe ever since launch to keep making sure our file-sending platform is a product that matters, with the best service to match, and we’re proud of what we’ve achieved so far.”
“Thanks to the advertising and paid subscription package, we are now also fully profitable and continue to grow. We truly believe that advertising can be so much more than a click-through and our growth figures show how well our model resonates with the community. We’re excited about what the future holds, and ensuring that exceptional imagery is back right where it should be – at the heart of advertising.”
Interviews and further comment can be provided on request
James Lusher (+44207 5443077), Lee Chapman (+44207 5443015) & Kerry Anderson (+44207 4920905)
Mike Harris (+1 (212) 459 5738)