WeTransfer hits 1.5million transfers a day!

The curated file transfer service rejects banner advertising, pioneering full-screen wallpaper advertising

25 APRIL 2013, AMSTERDAM, NETHERLANDS
Summary
WeTransfer, announced today that it has broken through the 1.5 million transfers a day milestone and is still growing. Since its formation in October 2010 the business has seen 127% year on year growth with 17 files transferred every second. This milestone comes at a time of increased popularity for the company which now has 15 million monthly active users worldwide.

Curated file-sharing service, WeTransfer, announced today that it has broken through the 1.5 million transfers a day milestone and is still growing. Since its formation in October 2010 the business has seen 127% year on year growth* with 17 files transferred every second. This milestone comes at a time of increased popularity for the company which now has 15 million monthly active users worldwide.

WeTransfer was originally set up in 2009 by Bas Beerens and Nalden as a means to save courier costs and to speedily distribute photography, video and other documents. WeTransfer enables anyone to easily send large files, via email or URL, without any complications, lengthy sign-up forms or banner advertising. The team has championed a service which is unique in its simplicity and ease of use. This, combined with its curated environment has resulted in an average of one in three recipients of WeTransfer files becoming a user.

The company continues to prides itself on the quality, imagery and experience of the service, highlighted though WeTransfer’s longstanding support and involvement with creative communities across the globe.

Bucking the trend of intrusive banner adverts, this demand for impeccable service, cutting edge creativity and the highest aesthetic standards extends to the full-page creative imagery and advertising used on the WeTransfer full-screen background. A full-time team create and curate content, helping drive traffic back to users’ (and advertisers’) websites. WeTransfer puts the love  back into advertising, while keeping simplicity at the core.

*From February-March 2013 transfers went from 28 million to 32.7 million, a growth of over 4 million which is the level of overall transfers in May 2011 (18 months after the service went live).

[ENDS]

 Interviews and further comment can be provided on request

Press Contacts:

77PR

Europe

Cheryl Jooron (+44207 4920921) & James Lusher (+44207 5443077)

WeTransfer@77pr.co.uk

US

Mike Harris (+1 (212) 459 5738)

mike.harris@fishburn-hedges.com

 

Quotes
"“Smashing past the 1.5 million transfer mark is a sign of our continued growth spearheaded by our loyal users who love the simplicity, reliability and creative aesthetics of our service."" Bas Beerens, CEO and Founder of WeTransfer
"“Our focus now is to build on this fantastic growth, expanding into new markets and working with the best of both established and under the radar creatives and brands to continue delivering a flawless service for people across the globe and keep WeTransfer looking beautiful.”" Nalden, Co-Founder of WeTransfer
Images
About WeTransfer

WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.

WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.

Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.

Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.

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