WeTransfer appoints Marili ‘t Hooft-Bolle as Chief Operating Officer
SummaryWeTransfer appoints Marili ‘t Hooft-Bolle as Chief Operating Officer. 't Hooft-Bolle previously held various leadership roles at start-ups such as Fab.com, Snappcar and Glossybox as well as C-level positions at Realnetworks and Endemol. She studied Law and Economics and holds an MBA from INSEAD.
WeTransfer, the world’s leading file-sharing service, is announcing today that Marili ́t Hooft-Bolle has been appointed Chief Operating Officer (COO). In this new role, Marili will be responsible for Operations, Finance, HR, Legal, Facilities and Support.
Marili ́t Hooft-Bolle previously worked in a variety of leadership roles ranging from earlier stage companies such as Fab.com, Snappcar and Glossybox, to C-level positions at Realnetworks and Endemol. Since 2016, she has been running Fast Forward Ventures, consulting in growth acceleration and raising series A for start-ups. Marili studied Law and Economics and holds an MBA from INSEAD. She joins the Executive Team consisting of Gordon Willoughby (CEO), Nalden (CIO and co-founder), Stefan Verkerk (CSO), Damian Bradfield (US President and CMO) and Bastiaan Terhorst (CTO).
Gordon Willoughby, CEO of WeTransfer, says: “In Marili we have found someone with exactly the set of experiences and successes we were looking for. She will be a great complement to the rest of the Executive Team and will help get WeTransfer to the next level even faster.”
About her appointment, Marili says: “WeTransfer is one of the best known Dutch technology brands worldwide and one of the most promising scale-ups. I am very excited to contribute to the expansion of the company’s footprint across the globe.”
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.
Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.